Campaign Metrics

Question 1

eCPM

Answer 1

estimated finance value of user

Question 2

ROAS

Answer 2

Return on Ad Spend - total cost / total order value generated by the campaign

Question 3

Reach = Audience / Exposed Users

Answer 3

Audience - # of distinct cookies to whom Criteo had the opportunity to display an ad
Exposed Users - # of distinct cookies that have seen at least one ad

Question 4

Overall Competition Win

Answer 4

Impressions displayed / Potential eligible impressions
good indicator of a campaign’s potential - indicates advertiser’s capacity to win impressions for these users against competing advertisers

Question 5

Differentiated CPCs - Category CPCs can be adjusted to ;

Answer 5

1) Try & generate more conversions for specific product categories by bidding higher CPCs on them so as to generate more volume (product with higher margin for advertiser)
2) Improve overall stats of campaign by increasing CPC of high-converting categories

How? Categories provided by Advertiser directly in its Catalog feed