C. Measurement, Data Display, and Interpretation

Question 1

Behavior Altering Effect

Answer 1

Evocative – Increases the current frequency of behavior from the same motivating operation
Ex. You typically drink one cup of coffee, but during exam week, staying up late is more
valuable, so you drink two or three cups of coffee

Abative – Decreases the current frequency of behavior from the same motivating operation
Ex. You always do three pages of writing in the morning, but on vacation, you will only
write one page because the completion is less valuable

Question 2

Conditioned Motivating Operations

Answer 2

Reflexive (CMO-R)
Transitive (CMO-T)
Surrogate (CMO-S)

Question 3

Surrogate (CMO-S)

Answer 3

A stimulus is paired with another motivating operation and
gains its properties
Ex. You always get tired at 9 pm, and go to bed around then. Today, you drank a late coffee and
don’t plan to go to sleep until midnight. However, whenever the clock shows 9 pm
, sleep
increases in value even though you aren’t tired.

Question 4

Transitive (CMO-T)

Answer 4

Transitive (CMO-T) – A stimulus that establishes or abolishes the need for another stimulus
Ex. If you are given a piece of paper to write with, the value of a pencil goes up

Question 5

Reflexive (CMO-R)

Answer 5

A stimulus that gains MO properties because it signals a situation is getting better/worse (it comes before the situation)

Ex. Your client sees you pull out the homework folder. This increases the value of escape for
your client