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eco > c > Flashcards

c Flashcards

c

1
Q

b2b

b2b marketingonderzoek

A

opzet en uitvoering van onderzoek gericht op zakelijke markten(marktbehoefte e klantbehoefte)

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2
Q

secudaire gegevens

A

bestaande data

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3
Q

primaire gegevens

A

zelf verzamelde data

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4
Q

validiteit, reprensiviteit, betrouwbaarheid

A

maatregelen om onderzoeksresultaten nauwkeurig en toepasbaar te maken.

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5
Q

onderzoeksmethode kwalitief

A

diepgaande inzichten

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6
Q

onderzoeksmethode kwantitief

A

statistieken

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7
Q
A
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eco (3 decks)

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