C

Question 1

CPM

Cost per Thousand

Answer 1

You pay a set amount per thousand visitors in the media. Used as compared to advertising in all media.

The price of serving 1,000 ad impressions.

Question 2

CRS

Corporate social Responsibility

Answer 2

When a brand showing their support for a nonprofit organization or other good cause.

Question 3

CTR

Click through Rate

Answer 3

It shows the number of clicks on your ad divided by the number of times the ad is shown.

Question 4

CPP

Cost Per Point

Answer 4

The price of reaching an Average Quarter-Hour Persons audience that is equal to roughly one percent of the people in a demographic group.

Question 5

CPC

Cost per Click

Answer 5

The cost a marketer pays for each user click on a particular ad. CPC mostly applies to paid search advertising or search engine marketing.

Question 6

Center Spread

Answer 6

An advertisement appearing on two facing pages of a newspaper, printed on a single sheet in the center of a publication.

Question 7

Circulation

Answer 7

The total average number of distributed copies of a publication during a specified standard time (day, week or month).