B Flashcards
1
Q
Banner ad
A
A banner ad, or a display ad, is an ad displayed on websites that gain revenue by placing ads within their content. The ad consists of a static image or animated visual in a box or rectangle (.jpg, .png, .gif, or HTML5).
2
Q
Block Programming
A
A series of programs with a specific demographic appeal. Placing ads in this programming is perfect for advertising messages that all target the same audience.
3
Q
Brand Development Index (BDI)
A
A measure of the strength of a brand’s sales in a particular geographic area indexed to the national sales average. BDI indicates where significant groups of a brand’s customers live and aids in targeting marketing efforts.
