A

Question 1

Ad views

Answer 1

Number of times a banner is exposed to a contact.

Question 2

Ad network

Answer 2

These are companies that connect marketers with a multitude of websites that want to host their ads.

Question 3

Affinity

Answer 3

Describes how well a media audience matches with a specific audience. At high affinity is a clear community of interest between the medium and the target audience. In other words, it means that with high affinity may be “small spills” by advertising in the media.

Question 4

Ad Exchange / Exchange

Answer 4

Platform within the digital space is available. There are both public exchanges, all access, as well as private, which only selected clients / agencies have access to. In both there is the option to purchase either fixed price or via RTB. See Also DSP and SSP.

Question 5

Audience

Answer 5

A separation of the group of people you intend to reach with your advertising.

Question 6

Avails

Answer 6

refer to the availability of unsold units of time available for broadcasters and radio stations to sell to marketers.

Question 7

Average rating

Answer 7

Average viewing figure for a commercial, program, TV channel or campaign