business strategies

Question 1

explain 1 intensive strategy (heading and 1 point)
(finding, markets, ways)

Answer 1

• market development
• this strategy involves finding new markets and new ways to distribute products

Question 2

name the PESTLE factor that includes “electric and hybrid vehicles”

Answer 2

environmental

Question 4

list 2 ways to apply the power of buyers as a PORTERS force
(assess,easy,drive) (bulk,bargain,favour)

Answer 4

• assess how easy it is for buyers to drive prices down
• buyers buying in bulk can bargain for prices in their favour