Business Sears Flashcards

1
Q

Why do businesses exist?

A

A business is an organisation that exists to provide goods and services on a commercial basis to customers

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2
Q

Different types of businesses

A

B2B - business to business e.g. canon
B2C - business to consumer e.g. screwfix
D2C - direct to consumer (middle man is cut out)
Manufacturing sector - where products are made
Service sector - businesses that offer a service e.g. hairdressers, schools

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3
Q

Key business objectives

A

Profit
Growth
Survival
Cash flow
Social
Ethical

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4
Q

Business objectives should be SMART

A

Specific
Measurable
Achievable
Realistic
Time bound

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5
Q

What is a mission statement?

A

The overriding goal of the business
The reason for it’s existence
A strategic perspective
A vision for the future

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6
Q

What makes a good mission statement?

A

Contains a formulation of objectives that enables progress towards them to be measured
Differentiates the business from its competitors
Defines the markets or business in which the firm wants to operate
Is relevant to all major stakeholders (not just shareholders and managers)
Excites, inspires, motivates and guides

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7
Q

What is a stakeholder?

A

Any person or group interested in the actions of a business

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8
Q

What are criticisms of a mission statement?

A

Not always supported by actions of the business
Often too vague and general
Often merely statements of the obvious
Often seen as a PR (public relations) exercise
Sometimes regarded cynically by staff
Sometimes not a true reflection of reality

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9
Q

Why do businesses set objectives?

A

Implement the mission
Provide a clear focus for decision making
Provide a target
Motivate employees
Provide a sense of unity
Reduce uncertainty
Provide a criteria for evaluation performance
Facilitate control of actual performance

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10
Q

What are some uses of profit?

A

Re-invest
Save it
Give to shareholders (dividend payment)

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11
Q

Why is profit important?

A

Growing the business (get more sales in future, be more competitive to competitors)
Profit can be a reward for the entrepreneur
Encourage investors (investors are more likely to buy shares if they see profit being made ( this makes the business more valuable +allows for growth)

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12
Q

Unincorporated businesses, what are they?

A
  • The owner is the business- no legal difference
  • Owner has unlimited liability for business actions (including debts)
  • Most unincorporated businesses operate as sole traders
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13
Q

Difference between private and public sector?

A

Public sector = owned or ran by the government
Private sector = owned by individuals

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14
Q

Incorporated businesses, what are they?

A
  • Legal difference between the business (company) and the owners
  • Owners (shareholders) have limited liability
  • Most incorporated businesses operate as private limited companies
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15
Q

What is unlimited liability?

A

Business owner/s are personally responsible for the debts and liability of the business. If the unincorporated business fails, the owners are liable for the mounts owed

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16
Q

What is limited liability?

A

Limited liability is a form of protection for shareholders and owners that prevents individuals from being held personally responsible for their company’s debts or financial losses. Only the amount invested is lost, to do with any company

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17
Q

Types of businesses that have unlimited liability

A

Sole trader, partnership

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18
Q

What is a sole trader?

A

A business owned by one person who has unlimited liability

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19
Q

Benefits of being a sole trader

A
  • Keep all the profit because you are not allowed shareholders
  • You get to be your own boss and make all the decisions
  • Very quick and easy to set up as a sole trader
  • Easy to shut down
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20
Q

Drawbacks of being a sole trader

A
  • Have unlimited liability which is a big risk
  • No shareholders so is much harder to raise finance to grow or expand
  • Long hours
  • The business is the owner, the business struggles if the owner becomes ill etc.
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21
Q

Why is limited liability important?

A
  • An important protection for shareholders in a company
  • Shareholders can only lose the value of their investment
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22
Q

However what does limited liability does not protect against?

A
  • Wrongful or fraudulent trading
  • When personal guarantees have been given by directors
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23
Q

How do
private limited companies operate?

A

Private means that the shares of the company are not traded publicly on the stock exchange (sold to friends/ family/ who owner chooses). They also must publish their financial statements

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24
Q

How do public limited companies operate?

A

A public limited company can sell its shares publicly on the stock exchange and have a larger value of share capital invested. They have to publish their financial statements.

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25
Q

Benefits of starting a limited company

A
  • Limited liability so only money invested can be lost which protects the shareholders
  • Easier to raise finance through the sale of shares and also easier to raise debt
  • Stable form of structure, the business continues to exist even when shareholders change
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26
Q

Drawbacks of starting a limited company

A
  • Longer to establish and set up the business
  • Great admin costs
  • Public disclosure of company information
  • Directors have level duties (documents and statistics must be produced yearly)
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27
Q

Factors to consider when deciding if you want to be a sole trader or a limited company

A

Risk- what could go wrong and what are you prepared to loose
How many people- partnership must be more than one
Tax- different tax rules for companies (LTD)
Finance- might want to raise money by selling shares
Hassle- solve trader is easier to set up
What are your future plans- exit strategy, much easier to sell a company
Legal obligations- LTDs need to produce documents of yearly statistics

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28
Q

What are public sector companies?

A

-e.g. Royal bank of Scotland (nationalised), Network rail. Only a relatively small number of companies are owned or controlled by the government

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29
Q

What are public sector organisations?

A

-There are many more organisations that provide goods and services which are owned and operated by public bodies
-These are funded by central and local government, but still have charges for some services
-e.g. NHS, Highways Agency, Teachfirst

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30
Q

What are non-profit organisations?

A

-Businesses that trade in order to benefit the community
-These businesses have social and ethical aims as well as trying to make a financial return
-e.g. providing community services, reducing pollution, producing more sustainable products and creating employment opportunities

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31
Q

What are social enterprises?

A

-Businesses that put the interests and the planet ahead of shareholder gain
-These businesses are driven by an environmental/ social mission and re-invest profits into creating positive social change
-e.g. housing associations, community development trusts

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32
Q

What is ordinary share capital?

A

-Ordinary share capital is the money raised by a business through the sale of new shares to shareholders

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33
Q

What is market capitalisation?

A

Market capitalisation represents the total market value of the issues shared capital of a company. It is a measure of the size and value of a company, and it can be used to compare companies within the same industry as well as assessing the company’s potential for growth

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34
Q

What are unicorns?

A

Private owned businesses valued over $1billion

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35
Q

What are dividends?

A

Dividends are payments made by a company to its shareholders from the profits made by the company. Dividends are therefore, one part of the return on investment received by shareholders

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36
Q

What is the role of shareholders?

A

-They are responsible for appointing the board of directions (the people who are responsible for the day to day running of the business)
-In a LTD, the shareholders and board of directors may be the same people
-In a PLC, there are likely to be more shareholders and so the board of directors may be separated from the owners (divorce of ownership or control)

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37
Q

Why do shareholders invest in businesses?

A

-Shareholders invest in limited companies to earn returns
-There are two parts of the return: dividends, and any increase in the share price
-The level of dividends is decided by the business, but higher dividends may increase the attractiveness of investment to potential shareholders
-Shareholders can also earn a return if the share price increases above the price that they paid for them

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38
Q

What is share price indicative of?

A

-A share price is determined by the interaction of supply and demand
-If demand for a share is greater than supply (more buyers than sellers) then the share price should rise
-A falling share price indicates excess supply (more sellers than buyers)

39
Q

Internal factors influencing share price

A

-Financial performance (e.g. profit growth)
-Dividend policy
-Relationship with key investors (including communication)
-Management reputation

40
Q

External factors influencing share price

A

-State of the economy
-General market sentiment (attitude of investors)
-Whether the company is a takeover target
-Alternative investments in the company’s sector

41
Q

Why is share price significant?

A

Share price is significant because :
-it affects the market capitalisation of the company
-is an indicator of the company’s financial performance, its growth prospects, and the overall state of the economy

42
Q

Effect of ownership on mission and objectives for sole traders

A

-Sole traders are often small organisations and the owner is heavily involved in the day to day running of the business
-The objectives of a sole trader are likely to focus on survival, given that a large proportion of start ups fall within the first few years
-They can make all their own decisions as they do not have shareholders to consider
-Sole traders can set their mission and objectives

43
Q

Effect of ownership on mission and objectives for limited companies

A

-Shareholders in an LTD are likely to be involved in the running of a business
-This may allow for a longer-term view, so will likely focus on market share, customer satisfaction or revenue growth instead of profit maximisation
-In a PLC, shareholders are often interested in higher dividends and rising share prices to maximise returns on their investments
-Therefore, objectives may be more ambitious relating to profit maximisation

44
Q

What changes must be made when taking the external environment into account and what does pestle stand for?

A

Political e.g. Britain leaving the eu limited trade
Economic e.g. rise in minimum wage
Social e.g. vegan or plant based foods
Technological e.g. dynamic pricing, threat of AI
Legal e.g. employment law’s
Ethical/environmental e.g. tax, sustainability

44
Q

What are market conditions?

A

Refers to a number of features of a market such as the level of sales, the rate at which they are changing and the number and strength of competitors

45
Q

What does demand mean?

A

Is a term used to indicate the amount of a particular good or service that consumers or organisations want, and can afford, to buy at given prices. Shows the level of sales that businesses can expect

46
Q

What are two indicators of market conditions?

A

Economic growth and GDP

47
Q

How do businesses benefit from a growing economy?

A
  • Increase in jobs, increase in spending and increase in profits mean that a business can grow
  • A growing economy can give businesses an increase in confidence
48
Q

What is market demand and what are the different types?

A

It is the size and growth rate of market and an indicator to market conditions:
1) fast growing market- can encourage new entrants as well as benefit existing competitors
2) slow growing market- market conditions are much tougher, competitors are fighting for their share of weak demand

49
Q

How does competition make the external environment tougher?

A
  • creates competitors with significant market share or faster growth than the market
  • influence of disruptive technologies increases the risk of new competitors
  • consolidation of a market with creates more powerful competitors e.g. takeovers
  • spare or surplus capacity in the market/industry which reduces industry profits and makes price wars more likely
  • investment in innovation and new product developments by close competitors
50
Q

What is a real income?

A
  • Real incomes measure the amount of disposable income available to consumers (e.g. households and individuals) take into consideration inflation
50
Q

What is the Bank of England’s base rate of interest?

A

5%

50
Q

What is inflation?

A

It is a general increase in prices and a fall in spending power and the value of money,
3 years ago inflation was at 11%

51
Q

What factors affect real incomes?

A
  • price inflation
  • wage growth
  • employment levels (lots of unemployed people would decrease wage growth creating smaller real incomes)
  • interest rates
  • government tax policy (increase in tax decreases disposable incomes with lower real incomes)
52
Q

What are some examples of products for which demand is strongly influenced by income levels

A
  • luxury electrical items
  • restaurant meals
  • long haul holidays
  • household furniture
  • jewellery
53
Q

What are some examples of products for which income has little influence on demand

A
  • bread, milk and other basic foods
  • water
  • lottery tickets
  • cigarettes and tobacco
  • petrol
54
Q

Incomes and costs:

A

Income levels rise, wages also rise, businesses face sharp increase in costs, difficulties in maintaining competitiveness in terms of prices

55
Q

What are interest rates?

A

An interest rate is the reward for saving and the cost of borrowing expressed as a percentage of the money saved or borrowed

56
Q

What are different types of interest rates?

A
  • Interest rates in savings in the bank and other accounts
  • Borrowing interest rates e.g. mortgage interest (housing loans) or credit card interest rates
  • The Bank of England uses policy interest rates to help regulate the economy and meet economic policy objectives (to control inflation)
57
Q

What can interest influence the amount of?

A
  • actual and expected demand
  • expected profits and business taxes
  • interest rates and availability of business finance
  • business confidence
58
Q

What happens when interest rates fall?

A

Costs of loans or debts is reduced- boosting spending power
Consumer confidence increases- leading to more spending
Effective disposable incomes rises- lower mortgage costs
Business investment should be boosted e.g. prospect (for the possibility) of rising demand
Housing market effects- more demand and higher property prices
Exchange rate and exports- cheaper currency will increase exports

59
Q

What are demographic factors?

A
  • Demography is concerned with the size and composition (i.e. age) of a population
  • Changes in population dynamics occur slowly but can be significant for businesses
60
Q

How can demographic changes affect businesses?

A

Ageing population
- greater demand for services to support older people (e.g healthcare)
- increasing disposable incomes of older people are reflected in higher demand for goods and services (e.g. holidays)
Continued high net immigration
- higher costs of (but greater demand for) public services (e.g. education, health, housing)
- increase in the size of the labour force keeping wage rates low (minimum wage)

61
Q

What are key environmental issues for businesses?

A

Carbon emissions
Sustainability
A “green” supply chain
Minimising packaging
Promoting environmental policies
Complying with environment laws
Waste disposal

62
Q

What is fairtrade?

A

A social movement that exists to promote improved trading terms and living conditions for producers of products in less-developed countries

63
Q

What is fairtrade about?

A

Better prices
Safer working conditions
Local sustainability
Fair terms of trade

64
Q

Fair trade also impacts businesses in other ways:

A

Positive:
Allows businesses to charge higher prices
Without an unacceptable loss in sales
Negative:
May limit selling to smaller groups of consumers
Likely to increase costs

65
Q

What is a market?

A

A market occurs when there are buyers and sellers

66
Q

The role of marketing

A

“The process of identifying, anticipating (predicting), and satisfying customer needs profitably”

67
Q

The value of setting marketing objectives

A

Ensures financial activities are consistent with corporate objectives
Provides a focus for marketing, decision- making and effort
Provides incentives for the marketing team and a measure of success/ failure
Establishes priorities for marketing resources and effort

68
Q

What problems can occur regarding marketing objectives?

A

Fast-changing external environment- e.g new changes in legislation impacting the whole market, e.g new competitor enters the market
Potential conflict between marketing objectives- e.g trying to increase market share by cutting prices may damage objectives for brand perception
Easy to be too ambitious with marketing objectives- e.g growing market share without putting necessary resources in place to achieve it

69
Q

Marketing objectives can include:

A

Sales volume and sales value
Market size
Market and sales growth
Market share
Brand loyalty

70
Q

Market size

A

Indicates potential sales for a firm
Measure in terms of both volume (units) and value (sales)
Not normally a marketing objective, a firm cannot influence it

71
Q

Market growth

A

Key indicator for existing and potential market entrants
Growth rate calculated using either value or volume

72
Q

Market Share

A

Explains how overall market is split between existing competitors
Calculated based on market value (volume could be used)
Good indicator of competitive advantage
Look for significant +/-

73
Q

Internal influences on marketing objectives and decisions

A

Corporate objectives- They are the most important internal influence. A marketing objective should not conflict with a corporate objective
Finance- The financial position of the business (profitability, cash flow, liquidity) directly affects the scope and scale of marketing activities
Human Resources- For a service business in particular, the quality and capacity of the workforce is a key factor in affecting marketing objectives. A motivated and well-trained workforce can deliver market- leading customer service and productivity to create a competitive marketing advantage
Operational issues- Operations has a key role to play in enabling the business to compete on cost (efficiency/productivity) and quality. Effective capacity management also plays a part in determining whether a business can achieve its revenue objectives
Business culture- e.g. a marketing-orientated business is constantly looking for ways to meet customer needs. A production- orientated culture may result in a management setting unrealistic or irrelevant marketing objectives

74
Q

External influences on marketing objectives and decisions:

A

Economic environment- The key factor in determining demand e.g. marketing objectives changed as a result of the recession. Factors such as exchange rates would also impact objectives with international marketing
Competitor actions- marketing objectives have to take account of likely/ possible competitor response, e.g. an objective of increasing market share by definition means that competitor response will not be effective
Market dynamics- market size, growth and segmentation. Slow growth is less likely to support objective of the new product development
Technological change- many markets are affected by rapid technological change, shortening product cycles and creating great opportunities for innovation
Social and political change- changes to legislation may create or prevent marketing opportunities. Change in the structure and attitudes of society also have major implications for many markets.

75
Q

Customers differ in terms of..

A

The benefits they want
The amount they are able to or willing to pay
Media (e.g. television, newspapers, websites and magazines) they see
Quantities they buy
Time and place that they buy

76
Q

What is primary research?

A

Data collected first-hand for a specific purpose

77
Q

What is secondary research?

A

Data that already exists and which has been collected for a different purpose

78
Q

Benefits and drawbacks of primary research

A

Benefits-
Directly focused on research objectives
Kept private (not publicly available)
More detailed insights (particularly into customer views)
Drawbacks-
Time consuming and costly to obtain
Risk of survey bias
Sampling may not be representative of

79
Q

Benefits and Drawbacks of secondary research

A

Benefits-
Often free and easy to obtain
Good source of market insights
Quick to access and use
Drawbacks-
Can quickly become out of date
Not tailored to business needs
Specialist reports often quite expensive

80
Q

Examples of primary data

A

Observation
Postal surveys
Telephone surverys
Online surveys
Focus Groups
Face-to-face surveys
Test marketing
Experiments

81
Q

Examples of secondary data

A

Google
Government departments
Trade associations
Trade press & magazines
Competitor websites & marketing materials
Market research reports

82
Q

What is quantitative research?

A

Concerned with data and addresses questions such as who? how often? when? and where?
Based on large samples and is therefore more statistically valid

83
Q

What is qualitative research?

A

Based on opinions, attitudes, beliefs and intentions
Answers questions such as why? would? or how?
Aims to understand why customers behave in a certain way or how they may respond to a new product or service

84
Q

Benefits and Drawbacks of qualitative research

A

Benefits-
Essential for important new product development and launches
Focused on understanding customer needs, wants and expectations = very useful insights for a business
Can highlight issues that need addressing e.g why customers don’t buy
Effective way of testing elements of the marketing mix e.g new branding, promotional campaigns
Drawbacks-
Expensive to collect and analyse, requires specialist research skills
Based around opinions, always a risk that sample is not representative

85
Q

Benefits and Drawbacks of quantitative research

A

Benefits-
Data relatively easy to analyse
Numerical data provides insights into relevant trends
Can be compared with data from other sources e.g competitors, history
Drawbacks- Focuses on data rather than explaining why things happen
Doesn’t explain the reasons behind numerical trends
May lack reliability if sample size and method is not valid

86
Q

What is sampling?

A

Sampling involves the gathering of data from a sample of respondents, the results of which should be representative of the population (e.g target market) as a whole

87
Q

What is random sampling?

A

Every member of a population has an equal chance of being selected
Respondents are selected ‘at random’
Random sampling does not target any specific segments of the market
It is quick and easy to select respondents and there is less chance of bias
But the sample may not represent the target market

88
Q

What is quota sampling?

A

Respondents are selected based on specific characteristics such as age, income or location
The required number of respondents (the quota) is then drawn from each segment of the population
Quota sampling is more likely to be representative of the whole market and might require fewer respondents than random sampling
However, it is not random and so there may be greater risk of bias in the selection process

89
Q

What is stratified sampling?

A

The researcher divides or ‘statifies’ the target group into sections, each representing a key group (or characteristic) that should be present in the final sample
Then each of those sections is sampled individually. The samples thus created should contain members from each key characteristic in a proportion representative of the target population

90
Q

Benefits and Drawbacks of sampling

A

Benefits-
Even a relatively small sample size (if representative) can provide useful research insights
Using sampling before making marketing decisions can reduce risk and costs
Sampling is flexible and relatively quick
Drawbacks-
Biggest risk = sample is unrepresentative of population, leading to incorrect conclusions
Risk of bias in research questions
Less useful in market segments where customer tastes & preferences are changing frequently