Business Retention & Expansion Flashcards
True or False.
An economic development dollar spent on existing businesses can have a better rate of return than a dollar spent on attracting new business.
True.
It’s easier and cheaper to retain an existing company and help it expand than to attract a new one.
70% of all business comes from repeat clients
15% comes from referrals
15% comes from new business development
True or False.
80% of job growth is home grown through existing businesses.
True.
True or False.
70% of Foreign Direct Investment originates from a community’s existing investor base.
True.
Why are utility companies involved in business retention and expansion efforts?
The survival and profitability of utility companies depends on the preservation and growth of the customer base.
What are some results of a successful BRE Program?
1) Help businesses become more competitive and maximize their growth potential
2) Remove / Mitigate obstacles to relocating
3) Develop contingency plans to respond to company closings and economic changes
4) Maintain confidentiality and follow IEDC Code of Ethics
What is the intent of a BRE SWOT analysis?
Identify strengths, weaknesses, opportunities and threats to:
- provide a clear picture of community assets important to the community
- provide a clear picture of community weaknesses to be addressed
- identify which industries are most successful and why
- results compared against benchmark of competing communities to determine competitive advantages.
List some of the factors that should be analyzed to determine a community’s internal strengths and weaknesses.
- Labor Force
- Access to Markets
- Transportation
- Education
- Site Availability
- Business Climate
- Utilities
- Quality of Life
- Resources available
List some of the factors that should be analyzed to determine a community’s external opportunities and threats.
- Outlook (are industries / clusters growing or declining?)
- Technology
- Legal and Regulatory Changes
- Large Employers
- Economic Trends
- Competitors
- Health of other important industries
In building goals and objectives for a BRE program, what logical considerations can be factored into the process?
Be both Realistic and Practical!
1) utilize the results of a SWOT analysis
2) build upon the community strengths to exploit external opportunities
3) utilize existing resources available to achieve goals
4) minimize community weaknesses or reduce their impact
5) include measurable results
BRE surveys / interviews should evaluate the following:
1) Impact on the business
2) Effectiveness of assistance to targeted businesses
3) Jobs created / retained
4) Effectiveness of leveraged resources
5) Impact on community
What is the difference b/w Outputs and Outcomes? Which is a more effective measure of the impact of a BRE program?
Outputs refer to how many people participated in a program.
Outcomes refer to the results of those people participating int he program.
Outcomes are a much clearer measure of the impact of a program. They provide more information to evaluate & improve a program.
What is the recommended time limit for BRE site visit questionnaires?
45 minutes - to 1 hour
What categories of information are typically included on a BRE questionnaire?
- Company Background
- Business Climate
- Labor and Training Needs
- Marketing and Trade
- Financing Needs
- Regulatory Issues
- Barriers to Growth
- Satisfaction with Public Services / Facilities
- Past Utilization of and Satisfaction with Local Business Assistance Programs
What follow-up steps should be conducted after the BRE Survey and how soon should they be completed?
Immediate (within 2 days of receiving completed surveys)
- Review surveys for Assistance Requests
- Red-Flag any At-Risk Firms for Rapid Response
Short-Term (within 2 weeks of receiving surveys)
- Send Thank you Letter
- Tabulate Completed Surveys
- Create file for each company
Medium-Term (within 4 weeks of receiving surveys)
- Ensure all agencies have responded to all requests for services (City, County, Workforce Training, etc.)
Long-Term (approx. 3 - 4 mths after conclusion of surveys)
- Update companies on progress in dealing with community-wide issues that impact the business climate
What is technical assistance?
It’s the deployment of experts with the specific skills and knowledge required to address business needs.
It’s an interactive, hands-on process that engages businesses in solving problems.
What are the steps in organizing and implementing a BRE technical assistance program?
1) Identify technical assistance partners
a. Local resources that can serve as partners
2) Set program policies
a. determine policies for operation of the program
b. determine criteria for participation
c. determine cost structure for services
3) Provide technical assistance
a. scope of services
b. time period for services
c. expected outcomes
4) Follow-up and Evaluate
What 2 ways can an EDO address business climate issues and concerns?
1) EDO can educate policy makers on what is helping / hurting local business climate (based on data obtained from business surveys / interviews) and advocate for policy change.
2) EDO can educate local businesses on different gov’t processes and laws and work with the businesses to meet those requirements.
What is reshoring?
It is the return of offshored jobs to their home soil.
The Workforce Innovation and Opportunity Act (WIOA) of 2014 simplifies job training and employment services how?
1) Training programs designed and managed at the local level
2) Customers access all services through One-Stop Center
3) Customers choose training program that best meets their needs
4) Customers have access to results of training programs
5) Businesses play active role in ensuring program prepares people for current and future jobs
6) Program is held accountable through performance standards