Business Plans Flashcards
What is a business plan?
A document describing every aspect of the business
A road map providing directions so a business can plan its future and minimize disruptions
Illustrates potential for success
Is a guide to help define and meet your business goals - provides focus and supports decision making
Why is a business plan necessary? Reduces risk by
Forcing evaluation of:
Market, demand, competition
Strategies (structure, marketing, distribution)
Finance
Why is a business plan necessary? Identifies….
resource conflicts - strategies that can be afforded with available resources
Why is a business plan necessary? Evaluate business from perspective of
business owner, entrepreneur, risk taker
Why is a business plan necessary? Loans
What needs to be financed and at what amount
When and for how long need the finances
How will business generate enough money to repay the loan and cover expenses
Also for financial projections and analysis
Can also assist with strategic planning - evaluating future opportunities, adding new service or business expansion
Why is a business plan necessary? Others
Creates a regular business review and course correction process
Agreement of parties
Established a value on a business for sale or legal purposes
A business plan is what type of document
A living document! - Can change throughout the life of a business
Audience of the business plan
Partners - all components
Bank - financial, cash flow to pay loans
Venture capitalist - people, experience (outside investor)
When is a business plan prepared?
After the market assessment!
As early as possible when deciding to start a business
During life of business to evaluate new service, expansions
What makes a business plan successful
Illustrates managements ability to make business successful Shows profitability Presents well thought out idea Clear and concise Logical structure to it Presentation is important
Key elements - what is something that is at the beginning, but is written last? and what does it include?
Executive summary
Business description Mission, values, vision Objectives Future Keys to success (what sets you apart)
Key elements - Company summary
Ownership
Start up summary –> expenses, assets starting with, cash
Location and description of facility
Key elements - Services and size
Description - will you be general? or any specialties?
Size and projection (2, 5, 10 year)
Future services
Key elements - Operations
Modalities
Equipment
Tx rooms, tables
Technology, software
Key elements - Marketing plan
Plan within the plan