Business Planning Flashcards
What is a business plan?
A business plan is a written document produced by a company that defines its business goals and aspirations
Why would you create a business plan?
Set business objectives – good leadership tool / direction for employees / team ethos. Business objectives trickle down to personal objectives.
Business direction – improved efficiencies / operations. Focused working. Market analysis / trends.
Improved profit / reduce operational cost
What would you consider when setting up a business plan?
Who are we? (Team / Company)
What are we trying to do? (Mission)
What problem do we solve? (Faster / better / easier / cheaper)
How do we reach our customers? (Sales / marketing / distribution)
What are the types of business plan?
Strategic
Operational
Departmental
Corporate
What is a strategic business plan?
A strategic business plan provides a high-level view of a company’s overall goals and how it will achieve them. Most plans include five elements:
- Business Vision
- Mission Statement
- Definition of critical success factors
- Strategies for achieving objectives - marketing, operational, and financial
- Implementation plan
What is a departmental business plan?
A departmental business plan is a document focused on a specific department within a company. i.e. QS team will have focused / specific targets in the business which they need to meet.
Activities to review include
- Review of period metrics
- Do metrics meet goals?
- Do annual goals need adjusting?
What is an operational business plan?
An operational business plan details daily operation of a business over the course of a year to meet strategic objectives.
An operation plan defines how you allocate human, physical and financial resources to reach short-term objectives that support your larger business goals.
What is a corporate business plan?
A corporate business plan defines actions / a strategy that the business can take to meet the overall business objectives within their business plan. It is a more detailed plan of what steps a company must take to achieve its goals e.g. increase sales of product C by 30% during the next quarter.
What are the steps to creating a corporate business plan?
Vision
Mission
Resources
Objectives
Strategies
What are SMART objectives?
Objectives within a business plan should be smart objectives
S - Specific
M - Measurable
A - Achievable
R - relevant
T - Time-based
What is a mission statement?
A statement written by a company that encapsulates what they offer, how they do this and who it helps.
What is the difference between operational planning and strategic planning?
Strategic planning helps your business outline / define long-term goals and fulfil the overall vision.
Operational plans define what process / procedures need to be undertaken to achieve strategic goals
What are your companies’ terms of business?
Terms of business – a document that sets out what services we offer to our clients. Also known as a schedule of services.
Limit of liability (project dependent, up to £10m)
Payment terms
What would you be interested in a clients business plan?
To understand the clients goals and aspirations – to help them reach / meet their objectives
To understand how we can shape the project you deliver to meet these objectives
Influence a project business case / brief
Use KPI’s
Understand the client’s financial position
How do you think an up-to-date business plan can help an organisation in the current economic climate?
The business can be updated proactively in line with market changes (e.g. produce / offer products that are less energy demanding)
May help to identify future opportunities
Consider any new legislation
How do staff appraisals influence business planning?
By assessing employees strengths and weaknesses, companies can be better able to match employee qualifications to job assignments
What would you expect to see in a five-year business plan?
Executive Summary
Overview of current business structure, goals and performance
Establish a vision or mission
Develop well written smart objectives
Internal and external analysis e.g. SWOT analysis
What are your companies markets and industries?
Construction industry: Multi-discipline consultancy firm (offering quantity surveying, building surveying, project management)
Operate in Residential, Commercial, Heritage and Education
How can you add value to your business?
By understanding our targets and aligning my work personal targets to help the company achieve those.
Keeping up to date with market trends, networking and creating relationships
Becoming a chartered member of the RICS, gaining the knowledge and experience that goes with that.
How can you generate additional business?
Repeat work – delivery projects and fulfilling client objectives
Creating good working relationships
Networking
What is market analysis?
The activity of gathering information about conditions that affect a marketplace
What is a KPI?
Key performance indicator – metric used to measure success against.
Profit margin
Staff numbers
Utilisation of staff
What is SWOT analysis?
SWOT Analysis is a planning technique used by a company to identify its internal strengths, weaknesses, opportunities and threats
S - Strengths (internal)
W - Weaknesses (internal)
O - Opportunities (external)
T - Threats (external)