Business Planning

Question 1

What are Workman’s Short, Medium and Long Term business goals?

Answer 1

Workman has a 5 year business plan:

Short - Continue at a 5% annual growth rate YoY

New leadership structure now David Workman has required

Medium - Investing in technology and new systems to improve efficiency

New recruitment, career development and appraisal processes to grow the business

Long term - Continued focus on culture, diversity and inclusion

Keeping core business identity in property management and building consultancy whilst expanding into ESG, placemaking and building technology

Question 2

What is an advocate and who is their duty to?

Answer 2

To offer independent support to those who feel they are not being heard and to ensure they are taken seriously and that their rights are respected - for example an advocate may speak for someone in court who has a disability and isn’t able to - their responsibility is to that individual

Question 3

What are the elements of a business plan?

Answer 3

Mission Statement

Competitor Analysis

Financial goals - short, medium and long term and how these will be achieved

Marketing plan

SWOT analysis

Operational plan