Business plan

Question 1

What does the business plan include?

Answer 1

the aims, the strategy, the tools and the financial figures

Question 2

What are the incentives to make a business plan?

Answer 2

feasability study
convincing investors
convincing banks
giving information to partners (suppliers, buyers, etc.)

Question 3

What are the parts of a business plan?

Answer 3

• introduction
• summary
• sector analysis
• layout of the enterprise
• initial capital needs and investment plan
• marketing plan
• risk analysis
• financial plan
• capital budgeting
• appendix

Question 4

What are durable goods?

Answer 4

all things that will be used in the clinic for a long period belong to this category - for example:

the building where the clinic will be located
the equiptment that is needed for the clinic to run- x ray, surgery table, ultrasound machine
the office furniture and computers

Question 5

What are the non durable goos?

Answer 5

the goods that will serve the clinic for a short period:

drugs and vaccines, surgery material, bandages and desinfectants, clothes

Question 6

Which are risk analysis strategies?

Answer 6

SWOT analysis: strengths, weaknesses, oppurtunities, threats

PEST analysis: political, economical, social and technological

Question 7

Which things are part of the marketing plan?

Answer 7

• marketing survey and analysis
• price setting: minimum prices, cost based prices, competition based prices
• patient turnover and income per animal
• marketing communication: advertisements, PR, discounts, personal settings

Question 8

What is part of the financial plan?

Answer 8

profit and loss plan;

• income plan
• cost plan
• > direct indirect costs
• > fixed - variable costs
• profit plan

cash flow plan - for one year in monthly basis
preliminary balance sheet