Business Paper 3 Vocab Flashcards
Break-even
When a business generates just enough revenue to cover its total costs.
Corporation Aim
The specific goal a corporation hopes to achieve
Corporate Objectives
The objectives of a medium to large sized business as a whole
Departmental and functional objectives
The objectives of a department within a business.
Hierarchy
The order or levels of responsibility in an organisation, from lowest to highest
Mission Statement
A brief statement written by the business, describing its purpose and objectives, designed to cover its present operations.
Objective
A target of or outcome for a business that allows it to achieve its aims.
Shareholder
Somebody who owns shares in a company or business.
SMART
Acronym for the attributes of a good objective. Specfic, Measurable, Agreed, Realistic and Time-specific.
Stakeholder
Somebody who has invested money in a business or has an important connection with it. They are therefore affected by the success/failure of the business
Vision
A view of what the corporation wants to be like in the future.
Corporate strategy
The plans and polices developed to meet a company’s objectives.
Customer base
A group of customers that make continual purchases from a business.
Diversification
Developing new products in new markets.
Market Development
The marketing of exisiting products in new markets.
Market Penetration
Using tactics such as the marketing mix to increase the growth of existing products in an existing market.
Portfolio Analysis
A method of categorising all the products of a firm to decide where each one fits within the strategic plans.
Product Development
Marketing new or modified products in existing markets.
Theoretical model
A situation that could exist.
External Audit
An assessment of the external environment in which a business finds itself, such as the market within which it operates or government restrictions on its operations.
Flotation
The sale of company shares to the public for the first time. The shares are then traded on the stock market
Internal audit
An analysis of the business itself and how it operates.
Strategic Planning
It involves identifying the goals that need to be achieved in order to realise a firm’s vision.
SWOT Analysis
An analysis of the internal strengths and weaknesses of the business and the opportunities and threats presented by its external environment.