Business Operations - operations strategies Flashcards
what are performance objectives
- quality
- speed
- dependability
- flexibility
- customisation
- cost
what is quality (performance objectives)
relates to the physical good or service and also the process used to produce the product
- good quality process would get operations right the first time –> minimal defects + wastes
what are quality expectations (performance objectives)
- conforming to specifications
- high performance
- high durability
- reliability
- aesthetics
- serviceability
case study on quality operations (performance objectives)
McDonalds : sources quality raw meat + fresh and hygienic materials
QANTAS : clean aircraft + courteous staff + on time planes
what is speed (performance objectives)
refers to the time taken for production and operations processes to respond to change in the market demand
speed of productivity can become more efifcient with technology
–> CAD + CAM + robotics
what is the disadvantages of high speed (performance objectives)
- other production processes may not keep up
- increase chances of equipment failure + human labour fatigue –> leads to mistakes
case studies on speed (performance objectives)
McDonalds : simplification of menu leads to focus on speed, with recommended times for tasks
QANTAS : has implemented online booking + check in kiosks at terminal
what is dependability (performance objectives)
is the reliability of products or services
- how well the product is designed and how long the products work + standard expected from customers
- how well business can fill orders + distribute them to the market on time
what is flexibility (performance objectives)
how easily and quickly operations can switch to new model or variation of a good to meet changes in the market
what is customisation (performance objectives)
is concerned with how quickly a product can be redesigned to produce a unique good or service that matches the customers desire
customisation case study (performance objectives)
McDonalds : create your own taste / gourmet creation menu
–> was removed due to problematics and risked speed of production
QANTAS : offers JetStar as alternative which offers different classes seating (economy + business + first-class)
what are costs (performance objectives)
efficiency is a key objective in operations and cost objectives are concerned with keeping costs low
- key measure of costs is using efficiency ratio + average costs
it can be categorised into 5 areas;
categories of costs (performance objectives)
fixed : do not change as outputs change E.g. cost of factory building or lease for office
semi fixed : E.g. power bills may be split into standard chargers and excess power chargers
variable : changes as out put change E.g. raw materials
direct : related to production or supply service E.g. cost of goods sold
indirect : relates to outputs E.g. salaries
what are the case studies of costs (performance objectives)
McDonalds : salaries/wages vs self-serve/mobile apps
QANTAS : controls costs by replacing QANTAS with JetStar on some international routes
what are product design and development
- consumer approach : focuses on the preference and desires of consumers
- changes and innovations inn technology : enables new appealing products to be made because of leading-edge tech
- -> gives products greater functionality
what are service design and development
service design : being customisable has always taken position of the customer or client starting point in design. important aspects;
- explicit service : tangible aspect of service
- implicit services : psychological well being
what are case studies of service design and development
McDonalds : internet data revealed takeaway coffee makes up 86% of total coffee sales
–> therefore coffee is now made available in drive-thru
Apple : constantly strives to create new technology that will differentiate from its competitions
what are the supply chain management
involves integrating and managing the flow of supplies throughout the inputs, transformation process and outputs in order to meet customer needs the three key aspects; - sourcing - including global sourcing - e-commerce - logistics
what is top down (supply chain management)
supply for a product can be determined by looking at the final product and tracking backwards through all the process that add value
what is sourcing (supply chain management)
refers to the purchasing of inputs for the transformation processes
they are drawn from;
- trends
- global sourcing
what are factors influencing choice of suppliers (sourcing)
- customer demands
- quality of inputs
- flexibility and speed supply
- cost
what are trends (sourcing)
suppliers rationalisation : involves assisting the number of suppliers in order to reduce total number of suppliers –> finding most effective
backwards vertical integration : purchasing through mergers or acquisition of suppliers
cost minimisation : using offshore suppliers to reduce costs
what is global sourcing (sourcing)
refers to businesses purchasing supplies or services without being constrained by location
–> links with globalisation
what are the benefits of global sourcing (sourcing)
- cost and expertise advantage
- access to new technologies and resources
what are the challengers of global sourcing (sourcing)
- possible relocation of operations
- increased costs of logistics + storage + distribution
- managing different regulatory conditions of different countries
what is outsourcing
where the business takes on contractors to do what that can be performed by the business
- technology has increased effectiveness of outsourcing
what is onshore outsourcing
finding a contractor in the same nation