Business operation Part II Flashcards
operations is full of…
trade-offs
corporate strategy provides … serving as framework to carry out functions. includes firms overall…with its…
-direction
-goals
-core competences
corporate strategy determines the … will serve and the … the firm will make to changes in market conditions or the competitive environment
-markets
-response
corporate strategy provides the resources to develop 1) and 2)
1) core competencies
2) core processes
Corporate strategy leads to —>
Market analysis
market analysis consists of 1) and 2)
1)market segmentation
2)needs assessment
market segmentation
finding a group of customers with enough in common to design products and services
needs assessment
identify customers needs and understand how well competitors are addressing those needs
market analysis —>
competitive priorities
competitive priorities
what you want to deliver
-cost (low cost: costco)
-quality (top: rolex) (consistent: mcdonald)
-time (delivery speed, on-time, development)
-flexibility (customization, variety, volume flexibility)
competitive priorities lead to —>
competitive capabilities
competitive capabilities
what you can deliver
there are
-current
-needed
-planned
Another way to examine a a firm’s ability to be successful in the market place is to identify the … and …
-order winners
-order qualifiers
order qualifiers are the … required from a set of criteria
minimum level
order winners the criterion customers use to … a businesses products/services from other companies
-differentiate