Business Objectives Flashcards

1
Q

What is an objective?

A

An objective is a desired goal, outcome or specific result that a business intends to achieve.

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2
Q

What is a Mission Statement?

A

A Mission Statement entails what the businesses purpose, why the business exists and how it will be operated.

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3
Q

What is a Vision Statement?

A

A Vision Statement entails what the business wishes to aspire to become.

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4
Q

What is the difference between a Mission and a Vision Statement?

A

A Mission statement is what the businesses purpose is and how the business will be operated whereas a Vision Statement is what the business aspires to become.

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5
Q

What are the 5 main Business Objectives?

A
  1. To make a Profit
  2. To increase market share
  3. to fulfil a market need
  4. to fulfil a social need
  5. to meet shareholder expectations
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6
Q

What are Business Strategies?

A

Business Strategies are the action taken by a company in order to fulfil a business objective.

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7
Q

What are Key Performance Indicators (KPIs)?

A

Key performance indicators are specific criteria used to measure the efficiency and effectiveness of a business performance

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