Business objectives - 1 Flashcards
What is a business objective?
A clearly defined target for a business to achieve over a certain period of time. Objectives should be SMART
SMART
Specific, Measurable, Agreed, Realistic, Time specific
Specific
Clearly defined or identified
Measurable
Quantifiable target (10% increase)
Agreed
Targets have to be discussed and mutually agreed - people are more likely to be committed to them
Realistic
People will loose motivation to achieve objectives if they are unrealistic
Time specific
By what time should the objective be met
What is a mission statement?
A statement of the organization’s purpose - the reason the business exists
Why is profit important to a business?
-To attract shareholders
-Its a source of finance
-Motivation
-For Survival
-As a Measure of Success
What is fixed costs?
Costs that do not change as output changes (e.g. rent will not change with levels of production)
What is variable costs?
Costs that change as output changes (e.g. raw materials, wages)
What is semi-variable costs?
Costs that have fixed and variable elements (e.g. transport - fixed charge for renting vehicles but costs such as driver’s wages and fuel will change
What is total costs?
fixed costs + variable costs
What is revenue?
Money obtained from goods or services
Revenue formula
quantity sold x average selling price