business environments Flashcards
Define/Explain the meaning of “MICRO ENVIRONMENT”
internal environment.
business itself.
management has complete control.
COMPONENTS of the micro environment
- Vision, mission, goals and objectives
- Organisational culture
- Organisational resources
- Organisational structure
- Management and leadership
- Eight business functions
vision
The dream that the business wants to achieve
mission statement
Clear directives to achieve
vision
goals
Long-term plans
objectives
Short-term aims to achieve
long-term goals
ORGANISATIONAL CULTURE
personality of the business.
different beliefs / values / expectations of workers
* Influence interactions w workers and stakeholders
influences people’s actions and attitudes.
* A positive culture helps staff to be motivated and productive.
* A negative culture discourages workers, causing conflict
types of organisational resources
human
financial
physical
technological
entrepeneurs
PURPOSE / IMPORTANCE of a business ORGANISATIONAL STRUCTURE
workers tasks and level of authority and responsibility must be indicated.
structure should indicate flow of assignments and feedback.
The flow of communication in the business.
organizational structure also called an organogram.
Explain the difference between management and leadership
MANAGEMENT/LEADERSHIP
-Direct behaviour.
>Influence behaviour.
-Communicate through functions
>Communicate through interaction
-Manage plans / programs / tasks to
reach targets.
>Encourage new ideas to increase
productivity.
-Control systems and procedures to get
the job done.
>Inspire staff to know each other trust and
support.
-appointed the job
>born with leadership skills.
-Task orientated
>Humanly orientated
-Management by planning/control
>Lead by example
-Instructional approach.
>Motivational approach
BUSINESS FUNCTIONS
- General Management
- Purchasing
- Production
- Marketing
- Human resources
- Public Relations
- Administration
- Financial
Human Resources
ensure best candidate appointed
talents and skills used to best benefit the organisation
production
good quality products produced
* Sufficient quantity produced
Administration
- reliable Information collected
- Info regularly shared with the relevant
parties
Financial
- Accurate records of transactions
- Reports compiled for submission to
management
Management
- The correct decisions made
- set realistic goals
Public Relations
- Regular communication with the media
- All communications aim to promote positive image
Purchasing
- Identify and select reliable suppliers
- Sound relationships with suppliers
- high quality raw materials
Marketing
- product development
- packaging
- customers are loyal to the brand
Define/Explain the Meaning of the term “MARKET ENVIRONMENT”
- environment immediately outside business.
- surrounds the micro-environment.
- All powers have a direct impact on the business
- Management has no control, but can influence
The COMPONENTS of the market environment
- Consumers
- Suppliers
- Intermediaries
- Competitors
- Other organisations / Civil Societies
o [NGOs]
o Regulators
o Strategic allies
o Unions