business environment 1 Flashcards
business environment
it refers to forces, factors, individuals and institutions which are outside the control of business enterprise but these may affect its performance
environment scanning
it refers to complete awareness and understanding of business environment.
features of B.E.
-all the external forces
-specific and general forces
-inter-relation
-uncertainty
-dynamic
-complex
-relativity
importance of B.E.
-enables the firm to identify opportunities and getting first mover advantage
-helps the firm to identify the threats and early warning signal
-helpful in tapping and assembling resources
-help to adjust and adapt with the rapid changes
-assisting in planning and policymaking
-improvement in performance
dimensions of business environment
-economical
-social
-political
-legal
-technological
three major components
-liberalization
-privatization
-globalization
impact of LPG
-increasing competition
-more demanding customers
-rapidly changing technological env
-necessity for change
-need for developing human resources
-market orientation
-loss of budgetary support to public sector
-export a matter of survival
managerial response to change in business
-diversification
-joint ventures
-brand building
-latest use of technology
-improved compensation level
-customer focus