Business Communications Flashcards
Define internal and external communications. Identify the target audiences of each.
Internal communications are directed towards employees, managers, and leadership. External communications target customers, shareholders, partners, suppliers, and the community.
Define and give examples of formal communication.
the means and channels of communication established by the organization.
Example: Reporting, SOPs, policies.
How can informal communication benefit or harm an organization?
Informal communication can lead to destructive gossip or the release of confidential information.
What are the advantages and disadvantages of face-to-face communication?
Advantages: immediate, conveys emotions, personal connection.
Disadvantages: no records until recorded.
What are the advantages and disadvantages of video teleconferencing (VTC)?
Advantages: can replace costly travel. Disadvantages: need access to technology.
What are the advantages and disadvantages of telephone communication?
Advantages: immediate. Disadvantages: perceived as impersonal.
What are the advantages and disadvantages of formal reports?
Advantages: permanent record, detailed, structured layout.
Disadvantages: time-consuming, resources required.
What are the advantages and disadvantages of emails?
Advantages: immediate, quick, written record.
Disadvantages: overload, perceived as informal.
What factors determine the most appropriate form of communication?
Factors include:
the purpose of the message
length of the message
speed required
amount of feedback needed
confidentiality
cost
What can a case study be used for?
A case study can summarize issues an organization may be facing, to analyze potential solutions, make recommendations, and implement plans.
Identify and describe the formal seven-step process used in the analysis of a case study.
- Analyze the competitive environment
- Analyze the firm
- Identify key change drivers
- Identify key management issues
- Test hypothesis with frameworks and models
- Develop recommended strategy
- Implement.
What general factors should be considered in Step One of a case study?
Consider environmental factors like the global economic environment, social factors, technological factors, and government impact.
What elements should be included in a case study?
Cover page
Executive summary
Main body
Recommendations
Implementation plan
References
Appendices
What is the purpose of the Executive Summary?
The Executive Summary serves as a road map through the report, highlighting the main issues, alternatives, and recommendations elaborated in the report.
How do you identify the problem statement?
The problem statement is a complete statement of the entire problem, addressing all aspects of the issue.