business comm Flashcards

1
Q

Who created the Situational leadership model?

A

The model was created in 1962 by Ken Blanchard, founder of the one-minute manager, and Paul Hersey.

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2
Q

What is the situational leadership model?

A

The model focuses on stressing the importance that all employees are created differently.

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3
Q

What are the two dimensions of the leadership model?

A

The situational leadership model is made up of two dimensions, the task behavior (x axis) and the relationship or motivational behavior (y axis).

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4
Q

What is the key words for s1-s4?

A

s1-telling s2 selling s3 participating s4 delegating

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5
Q

S1 employee?

A

The S1, coined as the telling phase, is high task low relationship. inexperienced employee where task guidance is needed. In terms of the pandemic, this could be a new employee out of college, a newly hired employee, or as mentioned above a hire who was let go from their previous job due to financial cutbacks and new to the field of media and marketing. As the head of the marketing and media division, it is important to praise and correct this employee. When the employee completes a task giving that employee verbal praise would create a relationship factor increasing motivational to move up the model.

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6
Q

S2 employee?

A

The S2 employee, coined as the selling phase, is high high when relationship and task have increased. Whereas the S1 was more of a one-way communication between the manager and employee, S2 there is more of a conversation but management is still making the decision. As the manager, this is where the media or marketing team member begins to feel if they have a voice in the organization and is often known as the coaching phase.

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7
Q

S3 employee?

A

The S3 employee, coined as the participating phase, low task - high relationship management is providing less task, but providing more relationship aspect. The communication is more of a conversation approach giving the employee more freedom. An example during the pandemic, the s3 employee working remote would be someone who could control when the job got done because the member is peak at the relationship phase.

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8
Q

S4 employee?

A

The S4 employee, coined as the delegating phrase, low low would be hands off approach from management. The media and marketing member completes task and motivation and relationship level is minimal. The employee is bringing solutions and not problems.

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9
Q

Three characteristics of readiness?

A

Confidence, willingness, and ability.

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10
Q

Describe each readiness

A

R1 is new employee unable, unwilling with confidence low, r2 progressing employee is starting to learn and gain confidence. R3 is a tricky readiness level as it could be a newly promoted young employee or a tenured soon to be retired employee with high confidence but low willingness. R4 is the ideal employee. The readiness levels require managers to constantly be aware of their employee’s comfortability, knowledge, confidence, and willingness.

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11
Q

Basic equation

A

The basic equation is revenue minus expenses equals profit. There

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12
Q

There are three ways to increase your profit:

A

decrease expenses, increase revenue, and increase expenses.

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13
Q

During the four stages of business,

A

introduction, growth, maturity, and decline,

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14
Q

Decreasing expenses?

A

cutting production cost, reducing supply expenses, or even laying off employees.

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15
Q

Long term profit?

A

acquisitions investments

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16
Q

3 sources of revenue for media company

A

Sources of revenue can be seen as advertising (indirect payment), subscriptions (direct payment), subsidy (public television).

17
Q

investing in short term?

A

These expenses can range from minimal investments in personnel, facilities, research, and technology,

18
Q

examples of acquisitions

A

In 2009, Disney purchasing Marvel for 7billion. In 2023, marvel has 30 billion in the box office. Spotify investing in the podcast industry, purchasing Joe Rogan, Call Her Daddy etc. In 2022, Spotify reported a 300million revenue off their podcast alone in their 10ks. Short term pains investing in the long-term gains.

19
Q

3 ways media companies can grow revenue

A

increasing product/service cost, paywalls on content, and advertising space.