Business Analysis Techniques (K Level 4/5) Flashcards
Use Quantitative Techniques When:
Measurable Data is Required
Testing Hypotheses
Use Qualitative Techniques When:
In-Depth Understanding: allow a deeper, contextual understanding of a business situation.
Complex and Unstructured Data: If your data is complex, unstructured, or difficult to quantify, qualitative methods, such as interviews, focus groups, or content analysis, may be more appropriate.
Subjective Perspectives: If you want to capture subjective perspectives, opinions, and individual experiences,
Why would an as in business process model alone not be a sufficiently document the business system
an ‘As-is’ business process model may be a supplementary technique but
would not provide sufficient information to document the entire
business situation
Interview uses
- Fact finding (business situation and actors role in it)
- Understand perspective
- Stakeholder engagement
- Business overview
- Elicit requirements
Interview process
Successful interview has 3 main stages
- Prep & planning - who? why? what info do I know? where?
- Interview - closed/open/leading questions & build rapport
- Follow up - document & circulate output
Interview advantages and disadvantages
Advantages:
- Builds relationships
- Understand perspectives
- Confidential
- Yield important information
Disadvantages:
- Time consuming (both parties)
- info elicited is based on opinion (quantitative confirmation may be required)
- only one view point
What is an interview
A structured discussion between the analyst and a stakeholder to elicit facts and information about the business situation and their role in it.
What is a workshop
A forum where a selected group of SH participate in a facilitated discussion to achieve an agreed objective
Workshop - uses
- Agree direction/scope of project
- Discuss conflicting perspectives
- Elicit & agree requirements
- Examine possible solutions
Roles in a workshop
Participants
Scribe
Facilitator
Techniques to support workshops
Icebreaker
Round robin
Brainstorming techniques
Workshop process
- Planning & prep: objectives/attendees/venue etc
- Conduct: focus on objectives/ensure participation/summarise key points
3.Follow up: Document & circulate output/invite feedback
Workshop advantages and disadvantages
Advantages:
- Fast
- Stakeholders involved and feel ownership
- Simple method of resolving issues
- More creative solutions produced
Disadvantages:
- Group dynamics need to be carefully managed
- Hidden agendas
- Hard to organise
- Authority limitations
What is observation
Watch actors carry out their work
3 Types of Observation
Formal Observation
- Watching specified tasks
- Staff are prepared
- May see only what they want you to see (potential disadvantage)
Informal Observation
- No staff preparation
- May not see all required tasks being performed
-Shadowing
- Following a user for period of time
- May include protocol analysis (talk me through whilst doing it)
Good for uncovering tacit knowledge
Observation Advantages/Disadvantages
Advantages:
1. We can get a good understanding of the processes, problems, politics etc
2. Helps devise workable, acceptable solutions
3. Helps with follow up questions
Disadvantages:
1. Can feel like ‘Big Brother’ – unsettles the observed
2. Your presence may impact the process
What is scenario analysis?
Telling the story of the task, including:
1. All steps from business trigger to outcome
2. Pre-conditions
Must be true for the scenario to begin
3. Post-conditions
Must be true following conclusion
4. Alternative paths
5. Exception situations
(deeper dive to process mapping)
Scenario Analysis Advantages/Disadvantages
Advantages
- Aids visualisation and discussion of real life situations
- Can be used to build test scenarios
Disadvantages
- Can become complex, especially where many alternative paths
- Time consuming
Document analysis
Reviewing and analysing source documentation such as forms, screen layouts and reports to uncover info about the organisation/process/system
What is a powerful supplementary technique
Document analysis
Document Analysis Advantages/Disadvantages
Advantages
1. Can yield good information on Organisation/Process/System
Disadvantages
1. Don’t get differing viewpoints
2. Dry & Tedious
What to consider when identifying an appropriate technique?
Agile/Linear (detail vs outlines)
Time
Documentation styles
Stakeholder availability
Business preference
Ability to repeat & revisit
Quantitative technique
Surveys/questionnaire
Surveys/questionnaire - uses
Gather information when other techniques e.g. workshops as the population is too large or disperse
Cultural reasons - a membership organisation where consultation is expected
Gain validation from a large group of people
Quantitative data is needed
Surveys/questionnaire - advantages and disadvantages
Advantages:
- easy to get results from large geographically disperse group
- can be anon
- quantitative figures (used in biz case)
- uncover hidden problem/req
Disadvantages:
- low response rate
- ineffective unless carefully designed and analysed
- not suitable where lots of detail required
Existing business situation documentation techniques
- Mind maps
- Rich Picture
- Customer Journey Map
Mindmaps
Visually summarises & structured information gathered into a recognisable and manageable set of connections
Business system/problem at the centre
Main topic/issue on 1st level e.g. Equipment
More detail on 2nd level e.g. No paper in printer
Also useful for RCA
Rich pictures
- Pictorially capture a holistic view of a business situation/problem and facilitates discussion
- no rules (includes actors/systems/views/ideas/concerns)
What should a BA consider when using rich picture technique?
May not be immediately accessible to stakeholders
Customer journey mapping
Explores the experience of the customer when engaging with an organisations processes
Models: touch points, shows points of delight/satisfaction & unhappiness
Why is customer journey maps a valuable documentation tool
- Visualisation of CX: documents the entire CX, illustrating key touchpoints & interactions
- Understand customer perspective (& pain points)
Why is customer journey mapping useful in process improvement?
Process improvement can place too much emphasis on internal efficiencies at the expense of the customer.
The external customer view should be considered (happy=purchase again, bad=won’t purchase & damage rep)
Elements of customer journey map
Persona
Goal
Touch points E.g. Make order / wait for delivery
Customer activities E.g. Select delivery / Pay
Customer perception of experience E.g. Website not easy to use / Delivery information confusing
Emotional state
Potential opportunities for improvement (Req in practice) E.g. clear statement of delivery options
Customer journey mapping - steps
- Determine what to map (good to focus on interactions that affect most customers most of the time)
- Identify touch points
- Map touch points
- Identify ‘moments of truth’ (interaction where lasting impression - pos or neg - can be imprinted on the customer)
Technique to identify stakeholders
Stakeholder Wheel
How to use stakeholder wheel
- Identification technique
- review stakeholder groups to identify who has an interest in the business area under investigation
Benefits of identifying stakeholders early
Understand different views & manage differences
Categories on Stakeholder Wheel
Manager
Owner
Employees
Regulators
Competitors
Customers
Partners
Suppliers
Internal stakeholders - Stakeholder wheel
Manager
Owner
Employees
External stakeholders - Stakeholder wheel
Regulators
Competitors
Customers
Partners
Suppliers
What is a stakeholder
Anyone that is interested or affected by the change
Partner - Stakeholder wheel
Work in partnership to deliver complementary or supplementary products
E.g. Reseller / outsourcing company
Suppliers - stakeholder wheel
Providers of goods and services
Regulators - stakeholder wheel
Set & enforce regulations that the organisation must comply with
Employees - stakeholder wheel
Conduct work for internal/external customer
Manager - stakeholder wheel
Senior/middle managers - responsible for the results wanted by owners
Owners - stakeholder wheel
Commercial businesses - shareholders / executives
Non-profit - Trustees
Public sector - Government ministers
Competitors - stakeholder wheel
Operate in the same market & compete for the same customers
Customers - stakeholder wheel
Recipients / beneficiaries of the organisations product / services
Stakeholder categories
Project
Business
External
Project stakeholders
Project manager
Developer
BA