business aims and objectives

Question 1

give all 7 of the businesses aims

Answer 1

survival, increase market share, be ethically and socially right, maximise profits, achieve customer satisfaction, growth, increase shareholder value

Question 2

difference between aims and objectives

Answer 2

more specific - more measurable - e.g. if an aim of a business is to grow, the objective may be to increase income from sales by 30%.

Question 3

what can objectives be used for

Answer 3

to measure success and can act as clear targets