Business Flashcards
Brand
Concept or collection of symbols associated with a product, service, or person
B2C
Business-to-Consumer
E-commerce model where business sells to consumers
B2B
Business-to-Business
E-commerce model where business sells to other businesses
C2C
Consumer-to-Consumer
E-commerce model where consumer sells to other consumers
SEO
Search Engine Optimization
Specific techniques to increase a page’s search engine rank
PPC
Pay Per Click
Company pays for high search engine results based on keywords. Only pays for ads that are clicked on.
Web Analytics
Collecting data and studying behavior to increase market share
EFT
Electronic Funds Transfer
Transferring funds using computers or mobile devices
Payment Gateway
System that mediates between a merchant and their bank
3-D Secure
XML-based protocol used by credit card companies to add security to online credit and debit transactions
SSL
Secure Sockets Layer
Deprecated method used to secure transactions with encryption
TLS
Transport Layer Security
Used to secure transactions with encryption
PKI
Public Key Infrastructure
Collection of individuals, networks, and computers that have the ability to confirm the identity of a person or organization
Digital Certificate
Signed public key that verifies a set of credentials associated with a CA
CA
Certificate Authority
Third party that verifies the identify of the person or company who has submitted a certification request
