Business

Question 1

Name the 6 key trends within the spirits market

Answer 1

• growth of premium spirit sales in N. America (especially USA)
• emerging markets (BRIC)
• super premium & limited release products for the travel retail sector
• spirits with proven heritage & tradition
• increase in RTDs
• Western Europe’s maturing market

Question 2

Name the principal brands of Diageo

Answer 2

Johnnie Walker
J&B Rare
Bushmills
Smirnoff
Ketel One
Ciroc
Tanqueray
Captain Morgan
Turkish Raki May Icki
Chinese company Shui Jing Fang

Question 3

Name the principal brands of Pernod Ricard

Answer 3

Chivas Regal
Glenlivet
Jameson
Absolut
Beefeater
Havana Club
Picard pastis
Martel
Many local spirit brands

Question 4

Name the principal brands of Bacardi

Answer 4

Bacardi (obvs)
Grey Goose
Bombay Sapphire
Cazadores Tequila
Eristoff Vodka
Dewar's Scotch

Question 5

Name the principal brands of Moet Hennessy

Answer 5

Hennessy
Glenmorangie Highland
Ardbeg Islay
Belvedere
10 Cane rum
Wenjun (Chinese white spirit)

Question 6

Name the principal brands of Brown-Forman

Answer 6

Jack Daniel's
Woodford Reserves
Finlandia
Southern Comfort
Chambord
el Jimador
Canadian Mist

Question 7

Name the principal brands of Beam

Answer 7

Jim Beam
Maker's Mark
Courvoisier
Teacher's
Cooley
Laphroaig
Effen Vodka
Skinny Girl cocktails/wine