Bus Comm - Sheet3 Flashcards
Define Symbol
Something used for or regarded as representating something else
Define referent
object for which an object stands
Define denotation
primary association a word has for most members of given linguistic community
Define connotation
secondarhy assotiations a word has for more members of the community
Define semantic differential
with it you can test a person’s reactions to any concept or term
List Meanings of language
private and shared
Define hsared meaning
some correspondence between the message as perceived by the sener and the receiver
List issues with codes
overlapping, codeswitching
Define overlapping codes
codes which provide an area of commonality but which also contain areas of unshared codification
Define codeswitching
shifting to different styles and introducing shifts in vocabulary or syntax
Define Sapir whorf hypothesis
word is perceived differently by members of different communities and this perception is transmitted and sustained by language
List Language Problems
Abstract, inference, dichotomies, euphemisms, equivocal language
Define abstract
vague
Define Inference
conclusion or judgment derived from evidence or assumption
Define Dichtomies
polar words
Define euphemisms
substitute mild, vague or less emotionally charged terms for more blunt ones
Define equivocal
has two or more possible interpretations
List types of talk
report and raport
Define report
as a menas to preserve independence and negotiate and maintain status in a hierarchical social order
Define rapport
establish connections and negotiate relationships, often for greater closeness
Feminist theories
theories of difference, theories of dominance
Define metacommunication
communication about communication
