Bullet Point 5

Question 1

What is cadburys marketing strategy?

Answer 1

to build brand, create innovation and attractive packaging and introducing new products

Question 2

For the marketing mix, describe the product range for Cadbury:

Answer 2

product range is big, the products in the marketing mix are put into seasons or festive occasions. Cadbury also likes to segregate the products according to demographic areas.

Question 3

For the marketing mix, describe the product range for Nestle:

Answer 3

One of the most dominant segments for Nestle is chocolate. Popular products include KitKat, Eclairs and milky bar. They have Alpino chocolate to target the gifting segment. The chocolate segment of Nestle is a star in the Boston Matrix, it has high market growth and high market share.

Question 4

For the marketing mix, describe the price range for Cadbury:

Answer 4

priced in correspondence with the quality. Higher quality so higher price is Bournville. they have strategically priced the products so the largest market of the target audience can be met. They have adopted the competitive pricing strategy for the basic products, but premium pricing on others.

Question 5

On what two products from Cadbury has there been a price increase, and why?

Answer 5

crunchie and twirl, from factors such as inflation, falling production and increase in demand

Question 6

For the marketing mix, describe the price range for nestle:

Answer 6

Price is based on the quality of the chocolate. The KitKat has increased in price.

Question 7

For the marketing mix, describe the placement range for Cadbury:

Answer 7

products are available all over the world. It has a large distribution channel which allows it to locate in a lot of places. they are available in both rural and urban areas. This makes it available to a lot of consumers

Question 8

For the marketing mix, describe the placement range for Nestle:

Answer 8

They product formulations which vary to suit cultural differences. this is shown by KitKat baked in Japan.

Question 9

For the marketing mix, describe the promotion range for Cadbury:

Answer 9

wide range of promotion, including television, newspapers, online etc. This is to reach a wide range of consumers. They released a Gorilla advert for dairy milk in 2007, costing £6.5 million. this increased the sales for Cadbury by 9%.

Question 10

For the marketing mix, describe the promotion range for Nestle:

Answer 10

use the same logo worldwide. They have launched a new campaign for KitKat, encouraging people to ‘take a break and have a KitKat’