Bullet Point 2 Flashcards
what are the 4 BRIC economies?
Brazil, Russia, India and China
what is the chocolate confectionary industry experiencing in Brazil?
it is slowing down
what is the chocolate confectionary industry experiencing in India?
rapid growth
what is the chocolate confectionary industry experiencing in China?
Increasing, but only modestly
what is happening to the middle class in emerging economies and what does this mean for chocolate companies?
Over the last 10 years in Brazil, 20 million people joined the middle class which is now about 50% of the country’s population. Russia’s population has doubled over the last 10 years. India has less dramatic growth, with only 9 million people which is 1% of the population in the middle class. Chinas middle class only represents 10% of its population, which has increased from 10 million to 83 million people over the last 10 years. It is expected to grow massively to 72% of its population in 2030. This means: Chocolate companies need to understand the individual needs of these countries, this could be by making chocolate products to suit the country.
what are nestle doing to attract the middle class in emerging economies?
Nestle are keen to adapt their products to suit the local area. Nestle also offer lower cost alternatives so a larger range of people can buy the products including more people in the lower class.
How has CSR affected Hersheys and what are they doing? (4)
- In 2014 they made progress for responsible sourcing and sustainability. This is to source 100% certified and sustainable cocoa by 2020. In 2016, they sourced 60% of all cocoa sustainably.
- Strengthening local - agricultural training - helping build communities through education, empowering women and policies to prevent illegal child labour
- providing children with the nutrition they need - giving expertise in food production and processing. Goal of nourishing 1 million children by 2020
- offering a flexible workplace for employees
How has CSR affected Green and Blacks (bought by Cadbury, and then Kraft) and what are they doing?
First certified Fair-trade chocolate. When Cadbury took over green and blacks, they announced they would certify 300 million of the milk chocolate bars (costing £1.5 million) as their CSR investment
How has CSR affected Divine chocolate?
Whole business model based around CSR. It is a Ghanian manufacturer that is 45% owned by a cooperation of 45,000 farmers.
How has CSR affected Ferrero?
They view it as caring for people and the local area. They have 2 categories: people and planet.
They:
1. ensure their raw materials are sustainably sourced
2. looked at how production has affected the environment - use of energy, materials and natural resources
what are the 3 trends in chocolate in 2018?
- premium quality
- healthy
- sustainable and clean
What are Nestle doing to make their chocolate healthier?
reducing the amount of sugar in their products by 32% between 2000 and 2013
What are Mars doing to make their chocolate healthier?
introduced mars and snickers protein bars in April 2016
What are Mars doing to make their chocolate sustainable and clean?
announced in February they will phase out artificial colours over the next 5 years.
What are Ferrero doing to make their chocolate sustainable and clean?
announced in July it will double its Fair-trade sourced cocoa over the next 3 years
