Bullet Point 3

Question 1

How were staff at Cadbury impacted by takeovers/ mergers?

Answer 1

1. in 2010 with the hostile takeover of Kraft, Kraft promised to keep open the Somerdale chocolate factory, but then they changed their mind and shut down the factory, creating 400 job losses. Then in 2011, they announced that they are investing £50 million into the factory, cutting another 200 jobs.
2. Long term former employees received a small recognition for their years of service, but this was scrapped by Mondelez. This made retired employees hurt, which reduced the loyalty they felt to Cadbury

Question 2

How were Cadbury employees impacted by offshoring to cheaper wage countries?

Answer 2

Cadbury had off-shored to Poland, they shut down the factory in Somerdale because they wanted to offshore to Poland

Question 3

what are 2 artisan chocolate manufacturers and businesses?

Answer 3

1. Godiva - many parts of the manufacturing process are handmade. This includes dipping the chocolate by hand, as well as hand piped decoration
2. The grown up chocolate company - have high quality versions of sweet shop bars, have a ‘make your own’ service allowing customers to choose their own chocolate toppings and flavours