Building Business Model Flashcards
A company’s primary strategy for operating profitably that includes descriptions of the products or services, the target users, and expenses.
Business Model
a great tool to understand your own business model in a straightforward and structured way.
Business model canvas
Using it will help gain business insights about the customers you serve, what value propositions are offered, and how your company makes money.
Business model canvas
The network of suppliers and partners that make the business model work
Key Partnership
Factors important when forming partnerships
Right Partnership Agreements Defining expectations Impact on your clients Win-win Situation Selecting partnerships
A partnership where all owners are active contributors of managing the business
General Partnership
A partnership that has at least one general partner, and can have limited partners that have defined contributions and gains according to their contribution.
Limited Partnership
A partnership that operates as a general partnership however owners are not liable to other owners’ financings.
Limited Liability Partnership
A partnership that operates like a limited partnership however owners are not liable to other owners’ financings.
Limited Liability Limited Partnership
It is what the company must do to make the business model work
Key Activities
types of key activities
Platforms / Networks
Production
Financial
Problem Solving
Most important assets you need to have for your business model to function effectively
Key resources
the tangible resources which the organization uses to create value offering and value proposition to its customers.
Physical Resources
The people who make up the workforce
Human Resources
Intangible resources brand, patents, copyrights, and even partnerships
Intellectual Resources
The resources from which the enterprises obtain the funds they need to finance their investments, capital, and current activities.
Financial Resources
the foundation for understanding how the product will be valued by the target users
Customer Value Proposition
Customer value proposition criteria
Product Segment Price Value Competition
a key building block of business model canvas which defines the kinds of relationship you form with each of your customer segments
Customer Relationship
A category of customer relationship that pertains to human interaction between a real company representative and customers
Personal Assistance
A category of customer relationship that pertains also to human interaction between a real company representative but with a specific customer
Dedicated Personal Assistance
A category of customer relationship that all necessary means for the customers to help themselves are provided by the company and there is no maintenance of direct relationship with customers
Self-service
A category of customer relationship that is a sophisticated form of customer self-service integrated with automated processes.
Automated Services
A category of customer relationships that maintains a platform (Community) to exchange knowledge and solve problems.
Communities
A category of customer relationships that let the company and the customer co-create value, done quite frequently with technology. (Reviews)
Co-creation
The group of customers or companies for which you plan to sell your products or services
Customer Segments
Customer segment that answers the where or the physical location of customers
Geographical Segment
Customer segment that answers the who or the non-character traits of customers
Demographic Segment
Customer segment that answers the why or the personalities of customers
Psychographic Segment
Customer segment that answers the how or the habits of customers
Behavioral Segment
It is how a company communicates with and reaches its customer segments
Channel
Two types of channel
Direct and Indirect Channel
5 Phases of Channel
Awareness Evaluation Purchase After Sales Delivery
a tool which can help ensure that a product or service is positioned around what the customers values and needs.
Value Proposition Canvas
Benefit of Value Proposition Canvas
See value in a new way
Easy to understand
Guide your marketing efforts
It represents the customer profile in the value proposition canvas
Customer Profile
Customer Profile parts
Jobs
Pains
Gains
It represents the value proposition map
Value Map
Value Map parts
Product & Services
Gain Creators
Pain Reliever
It is a business model alternative composed of a 1-page business plan template by Ash Maurya optimized for Lean Startups
Lean Canvas
A box in Lean Canvas that helps understand the key problems of different customer segments that you are aiming to solve
Problems
A box in Lean Canvas that identifies the customers that experiences the problems and the one you are going to provide a solution for
Customer Segment
A box in Lean Canvas that determines your offer for your customers
Unique Value Proposition
A box in Lean Canvas that outlines possible solutions to the problem
Solution
A box in Lean Canvas that pertains to the marketing and advertising methods
Channels
A box in Lean Canvas that shows the pricing model and the list of sources of revenue
Revenue stream
A box in Lean Canvas that shows the cost that the business will have in order to run and market your product
Cost Structure
A box in Lean Canvas that shows the list of numbers that define how your business is going
Key Metrics
A box in Lean Canvas that shows what the business has that no other businesses have; can not be copied or bought so the business will stand out from the rest
Unfair Advantage
