Braze Things to Know Flashcards
IP Warming
Protection against hitting spam. Sending small amounts of emails then working up to more so you have a good reputation with ISP’s. Send to engaged users first.
Does Braze have unlimited push and in app messaging?
Yes, our pricing is
LTR
Braze’s annual conference! (Long-Term Relationships)
LTV
life-time value (LTV) is a prediction of the net profit attributed to the entire future relationship with a customer. The prediction model can have varying levels of sophistication and accuracy, ranging from a crude heuristic to the use of complex predictive analytics techniques.
Opted in, subscribed, unsubscribed
Opted in meeans that it popped up on their screen and they confirmed they wanted notifications, subscribed means they didnt say no and they provided an email, unsubscribed means they opted out ….. andriods automatically subscribe people so they are just subsribed or unsubsribed, with IOS you have to opt in
What are the 3 ways Data comes into Braze?
SDK - action based on the sight someone clicks and it goes right in.
API - a process of requesting something and getting something back. Back end machines/servers that ping braze
Partnerships/currents - segments sends info over
Batch vs Stream processing
traditional, or batch processing, where data is collected over time, then stored in the repository, then fed into an analytics system. With stream processing can process each interaction as it happens AND handle large amounts of data. So each individual piece of data is analyzed and acted upon in real time as it comes in
Whitelabel domains
A whitelabeled domain consists of a subdomain and a domain. Whitelabeling ensures you pass email authentication checks for DKIM and SPF. We will generate whitelabeled domains for you, but you will let us know what subdomains and domains you’d like to use.
Subdomain (and why its valuable)
A subdomain is a subdivision of a domain. If you send emails from @company.com (your domain), and damage your email reputation, any email that comes from that domain will be affected. Sending from a subdomain mitigates reputation damage and protects your domain.
hello@news.braze.com - What’s the subdomain? - News
Sending from a subdomain protects the reputation of your parent domain and is a best practice.
Subdomains are also used to distinguish different types of correspondence. For example, we recommend you set up separate subdomains for marketing emails and transactional emails. You can put anything before the @ symbol. You can specify whether you’d like separate marketing and transactional subdomains and IPs, and then leave the heavy lifting to us.
IP Pools
IP pools are an optional configuration used to separate out the reputation of different types of email. The most common use case is to separate your emails into a “promotional” and “transactional” pool so that the reputation of your promotional emails doesn’t impact that of your transactional emails, as the latter usually has - and needs - higher deliverability. If you’d like to use IP pools, you will specify which pools you’d like (for instance, promotional and transactional) and we will set up the pools for you. When setting up emails within our dashboard, you’ll select which pool your email should go to on the Target Users page.
DNS records
A DNS record is a database record used to map a URL to an IP address. DNS records are stored in DNS servers and work to help users connect their websites to the outside world. When the URL is entered and searched in the browser, that URL is forwarded to the DNS servers and then directed to the specific Web server…. Marketers need to get a list of this from engineers when setting up Braze email platform
Email authentication/validation
is a collection of techniques aimed at equipping your email with verifiable information about it’s origin. Proper authentication is crucial for ISPs to recognize you as a sender of desirable email. It’s how the ISPs know it’s you, and how they know to deliver your mail immediately.
ISP
Inbox Service Providers (ISPs), protect users from spam. Their jobs are to ensure that users receive quality messaging from reputable senders. ISPs
include Gmail, Hotmail, AOL and Yahoo.
SPF
accomplished by publishing the text records in DNS Settings
A method of authentication. SPF (Sender Policy Framework) confirms that your Braze e-mail sending IP address is authorized to send mail on your behalf. This is your basic authentication and is accomplished by publishing the text records in DNS settings. The receiving server will check the DNS records and determine whether it is authentic or not. This method is designed to validate the email sender.
Your SPF record will be set up when Braze configures your IPs and domains - beyond adding the DNS records we give to you, no further action is required on your end.
DKIM
Uses cryptographic digital signatures to ensure ISP’s are delivered authentic email
A method of authentication. DKIM (Domain Keys Identified Mail) confirms that your Braze e-mail sending domain is authorized to send mail on your behalf. It also uses individual cryptographic digital signatures so ISPs can be sure the mail they’re delivering is exactly the same as the mail you sent. Braze signs the mail with your own secret private key. The ISPs verify the signature against your public key, which is stored in your custom DNS record. No two signatures are exactly alike, and only your public key can successfully verify your private key signature. This method is designed to validate the authenticity of the sender AND ensure the integrity of the message is preserved.
Your DKIM record will be set up when Braze configures your IPs and domains - beyond adding the DNS records we give to you, no further action is required on your end.
