Braze Pitch Flashcards
What is Braze
Braze is a customer engagement platform that orchestrates personalized push, email, and in app messaging for consumer brands like Domino’s, Lyft, Microsoft and Postmates. The goal is to make messaging from brands feel more like a conversation with a friend, not a robot oversharing.
What makes Braze Better than Lean Plum?
We are the best in class solution at what we do, we are ranked as the industry leader in our space and we have best of breed partners to help with things like Performance analytics so we can focus on being the best at what we do. They do more things, but to be transparent, not as well. I have had many prospects come back to braze after leanplum as they could not get it optimized. We also have a much more robust visual journey mapping tool, where you can branch out the various steps in your campaign. Our email editing tool is more advanced, we are a CRM focused company.
What are four characteristics that differentiate Braze from everyone else? (4 points slide)
1) Live customer reviews - instead of being based on someones email address, we see each user as a user and save all of the data and info on them LIVE. We collect historical, in the monent and predictive information and can act on it in real time
2) Intuitive visualization and orchestration - we have a continuous and cohesive messaging experience with our visual mapping/branching tool
3) Interactive feedback loops - We operate on stream processing so you can immediately act on data for personalization, orchestration and reporting. We have direct high volume export connections into complementary technology
4) ease of integration and iteration - all of this allows our clients to maximize time to value integration that scales with strategies
How does Braze help with email set up/preventing spam?
Brazes customer success/ONB team will help set up your domains and warm your IP’s. We are incredibly hands on in this process to make sure nothing goes to spam. if you need additional help we have an email deliverability team that has relationships with ISP’s and can help you get your reputation back if spam has been a large issue for you in the past.
Can you use save email templates to use again?
Yes. Under the templates and media tab on the left hand side, you can save various email templates to use in campaigns/canvases later. We also have rest API’s that allow you to migrate previous templates into Braze.
Is Braze GDPR complaint?
We are certified as both a processor of data and owner of the data which is unique to others in our space. This due diligence means Braze will also be CCPA compliant when the California law takes effect Jan 1, 2020.
For further context, Braze has a global customer base and manage GDPR compliance for global organizations like Microsoft, Samsung, Delivery Hero, and many others. (edited)
Does Braze do email? You guys are just mobile focused arent you?
Coming from a name like app boy a lot of people place that tag on us of this is a mobile first company, email is an afterthought. But to just set the record straight we have been doing email has been a core piece of our product sense 2012. We have invested HEAVILY in the email product, all the way up to having a full robust email deliverability team in house here. We actually just took on all of Walmarts email business to the tune of 38 billion emails a year.
o So as you can imagine the breath of the email portion of our product should not go unnoticed. We come from an email background also but our name just wasn’t emailboy. Don’t know what the thought process was back in the day.
Weedmap/Iterable story
A month ago I worked with weedmaps down in irvine. Long ago we went through an evaluation with them and were up against iterable/ Iterable painted a picture that they were going to be able to solve for their use cases (geolocation) and that iterable will take a non STD approach, we will just wire these things up with API’s and it will work the same way. So the installation essentially fell through, they made a lot of false promises on the mobile side and it ended up not being able to come to fruition. So the folks over at weedmaps were obviously livid, and they had to eat the last 14 months of their contract and they ended up moving over to Braze. So they made that move to save about 10,000 and then in the grand scheme of things, ended up losing ten fold that, having to eat 14 months of an iterable contract while paying for ours.
How are you different than iterable?
So from an email standpoint, I think they are a good option. I don’t doubt their ability to deliver on email for any customer, but where they fall over is on the mobile side. It can be anywhere from not updating IOS and Andriod right away, they often wait 8-9 months to update their software to work with it. All the way down to certain feature sets, issues that come up with a non SDK approach. Theres a long list of things we can provide there but for sanity sakes I think Ill just leave it there haha.
The main thing I think is unique to Braze, when you see a logo from us, when you see us across our customer base, over 90 percent of our customers are using us across 3 or more channels. That is extremely unique to anyone in this space. So when we talk about our proven scale, across al channels, and actually having most of our customer base actually utilize us for most of those distinct channels, that’s an experience that is really untapped in our space. We see some people who throw logos on their website that they work with a certain company, but guess what, they don’t use us for mobile, they actually use urban airship. They place the logo for email but they cant support them in a cross channel capacity. So those are things that people need to dig in on, they look service level but there are some real aha moments that come after research in this area.
awards slide
o You know obviously we are going to call out some third party validations, theres been really 3 third party assesments of the marketing automation space. That would be Gartner, Forrester, leader in both of them.
o Those are looking at everything from our back end, to customer support, to our ability to execute from a fundraising perspective, features and functionalities of the platform across all channels, how many of those customers are using you for those channels, and the findings in those spaces
Intelligence suite
- AI automation
- Whats the best channel to send a message to a user on, whats the time of day we should be sending this message to that person, based on the conversion event lets automatically route users to the winning variant
Canvas
- Lifecycle journey builder
- We released this in the market about 2.5 years ago. We were the first people to release a crosschannel whiteboarding tool like this, so we’ve had time to work out the kinks.
- As you can imagine when you relase these sorts of products I’d say for the first year it’s a little buggy, you are working out the kinds, so I know there are folks out there like leanplum and iterable who have recently released products like these but they just have not have the time to weed out all the cracks like we have, those are massive undertakings.
Geofencing
• Not a third party integration, this is baked into the product. Obviously this is core to businesses like Lime, Bird, Lyft. Ondemand orgs.
Currents
• Bidirectional raw data export
When your users are clicking on all the data you are sending them all of that is being automatically streamed and going back into any third party pieces of your platform.
• Assortment of different outlets it can be fed into, obviously AS3 is one of those
ONB Services: email onb
o So we have an email onboarding perspective – going though the entire IP warming process
Discovery session – deep dive, sending practices, IP health, nature of the content being set up, email training session, how are you wireing up these capaigns, part of that is also the email migration plan, how do we transfer those IPs what does a migration plan for email actually look like, and DMS records creations as well
o Non dedicated – assortment of people we work hand in ahnd with. Instead of just Michael or kevin or zoe it will be the first person available that’s responding, which has been a better model for us to spread out the responsibilities of people responding in a timely manner
ONB Services: Online resource called LAB
I will be truthful when we rolled this out I said I didn’t want to send customers to an online resource but ive sense put my foot in my mouth when all of our customers came back with raving reviews. It is an incredibly detailed offering,
There is over 150 different training videos for different use cases and industries
Theres even comedic relief the guy that does them is a comedian
2.5 minutes per video
Help people get up to speed beyond just the human capital that we put in place with you guys as well.
ONB Services: Tech support
you will have your technical questions as it relates to data planning, integrations, and we have a team in SF that will be supporting you in that aspect, and also a dedicated kick of call for you all here as well
What does the hand off/transition look like from sales to client side?
o So the level of the due dillegence that we are extracting all this info from you right now, will all be carried over to that next team seamlessly so they are prepared. We have an internal planning meeting that’s over 90 minutes long where we actually walk through all the info that we heard throughout the evaluation. Then meet with Onboarding account manager, customer success, and director of customer success all join that meeting as well. So the handoff is fluid, then the Account executive, and manager stay on that first call, meeting as well.
