Branding & Deliverability Flashcards
What is ISP?
Internet Service Providers (ISP) provide access to the Internet
What is DNS?
The Domain Name Server (DNS) is the Internet system used to convert domain names to numerical addresses, which routers use to move traffic across the Internet.
What is a SPF?
The Sender Policy Framework (SPF) record consists of a list of computer servers or IP addresses that are authorized to send out email claiming to be from that domain.
What is a MX?
The Mail Exchange (MX) record tells senders how to send email for your domain; it is the host record in the DNS
What is a MX Preference?
The Mail Exchange (MX) Preference value indicates which mail server to use and in which order to try them in when one does not respond. A larger number is less preferred therefore a mail exchanger with a preference of 0 is always preferred over all other mail exchangers.
What is DKIM?
DomainKeys Identified Mail (DKIM) is an authentication protocol for emails. It is often used to show that an email is designed to come from the sender in question.
What is DMARC?
Domain-based Message Authentication, Reporting and Conformance (DMARC) is an email validation system meant to detect and prevent email spoofing.
What is SMTP?
Simple Mail Transfer Protocol (SMTP) is the Internet protocol for sending email. This protocol is essentially your email client (eg Outlook) having a convo with the SMTP server using a simple procedure to deliver mail from one server to another.
What is a bounceback?
A bounceback occurs when an email is sent but not delivered. An error email is ‘bounced back’ to the original sender. There are 2 main types: Hard bounces and Soft bounces.
What is a Hard Bounce?
Hard bounces happen when the recipient’s email is INVALID. These emails will never be delivered and they indicate list hygiene issues and can be a predictor of future spam trap hits. Hard bounce rates should never account for more than 2% of a sender’s overall bounce rate.
What is a soft bounce?
Soft bounces happen when there is a temporary issue preventing the email from being delivered, such as when the contact’s mailbox is full or when an ISP rejects your email because your IP address, domain, or email content are blocked.
What is a spam complaint?
A spam complaint occurs when a subscriber hits the spam or junk button - marks your email as spam.
