Branding and promotion over time with social trends

Question 1

What is social media?

Answer 1

websites and applications that enable users to create and share content or to participate in social networking

Question 2

What is viral marketing?

Answer 2

strategy that encourages people to pass on messages to others about a product or service electronically

Question 3

What is emotional advertising?

Answer 3

refers to the practice of using the emotions of a consumer to build a brand

Question 4

What does viral marketing lead to?

Answer 4

increased awareness