Branding And Promotion Flashcards
1
Q
Branding
A
Giving a product/ service distinctiveness. Distinguishes the business and its products from competitors
2
Q
Product brand
A
Where celebrities maximise their status/ name and sell themselves as a brand
3
Q
Personal brand
A
Brands associated with specific products that stand out eg marmite
4
Q
Umbrella brand
A
Brands that are assigned to more than one product that are related
5
Q
Corporate and own-label brands
A
Promoting the brand name of an entire business as opposed to the specific products or services
6
Q
Global brand
A
Ultimate brands - easily recognised and operating worldwide
7
Q
Oligopolistic market
A
Non price competition
8
Q
Importance of branding
A
- maximise sales from existing customers
- USP gives competitive advantages - preimium oricing
