Branding

Question 1

what is branding

Answer 1

branding is the act of associating a product with an image, name, logo, symbol or even song.
-a brand is identified by its image, name, logo, symbol, or even song which distinguishes a product or service from its competitors

Question 2

what are 4 advantages of branding

Answer 2

• bands are easily recognised so more customers may buy due to familiarity
• brand loyalty can develop as customers will make repeat purchases
• it could also make it much easier to launch new products/services - easy to widen product portfolio
• customers may be willing to pay a premium for branded products

Question 3

what are 3 disadvantages of branding

Answer 3

• a single bad event with bad publicity affects the whole range.
• takes a long time and a lot of expensive promotion to establish and build up successful brand
• open to imitation/fake products

Question 4

what are 3 disadvantages of branding

Answer 4

• a single bad event with bad publicity affects the whole range.
• takes a long time and a lot of expensive promotion to establish and build up successful brand
• open to imitation/fake products