Boston Matrix Flashcards
1
Q
Benefits of Boston matrix
A
Allows the business to evaluate in a structured way the range of products it has available for customers. Business can focus resources where they earn highest sales and profits. Products which should be removed from the market are identified.
2
Q
Costs if Boston matrix
A
Boston matrix only provides a snapshot of the current position. Doesn’t take into account of internal factors, external factors. Market growth is an inadequate measure of a markets attractiveness. Market share is only an adequate measure of a products ability to generate cash
