Booklet 7 - The rebranding process and players in rural places Flashcards
1
Q
what is a post productive countryside
A
- a rural area whose economy is no longer dominated by agriculture
-(caused by counterurbanisation)
2
Q
what is rebranding
A
- changing the way a company looks (to change perception),
- helps sell the place to target audience
3
Q
what is re-imaging
A
- changing the was a brand actually works
- changing reputation of a place
4
Q
what is regeneration
A
changing a place back to how it was before (due to an area showing decline)
5
Q
what is diversification
A
- setting up new sideline economic activities within a traditional business
6
Q
what are stakeholders
A
organisations that have an interest in a particular project
7
Q
what is the economic need for rural rebranding
A
- new jobs
- growth in tourism(can be bad due to low pay + seasonal income)
- more disposable income = better services
8
Q
what are the social needs for rural rebranding
A
- a decline = fewer services(health,education,transport)
- many people commute away for work
9
Q
what are the environmental needs for rural rebranding
A
- lack of development = greenfield sites
- new use of derelict farm buildings = improved appearance
10
Q
examples of rural rebranding strategies
A
- organic farming
- on/off farm diversification
- rural heritage + tourism
11
Q
examples of rural rebranding stakeholders
A
- private partners
- private firms
- sponsors
- government departments
12
Q
what is a “chocolate box” village
A
the ideal rural area
13
Q
what are the disadvantages of rebranding
A
- increased congestion+air pollution
- services demanded by visitors not always the same as those required by locals
- many people with with hard-won agricultural skills resent their new position as “performing seals”
- may not be economically sustainable
14
Q
A
