Booklet 2 Flashcards
Sampling, experimental design, ethics
What is an aim?
Sets out why a researcher is doing the research/what they are interested in finding
Usually begins to investigate/to discover etc
What is a hypothesis?
A precise and testable statement that suggests what the result of the research will be
What 3 things should a hypothesis include?
A statement, not a question
All conditions of IV
Operationalised DV
What are the types of hypothesis?
Experimental/research/alternative- predicts what you think you will observe (directional or non directional)
Null- predicts a significant difference or relationship will not be found
What is a one-tailed/directional hypothesis and when is it used?
States there will be a change in relationship and what direction the relationship will go
Used when previous research indicates what you might find
What is a two-tailed/non-directional hypothesis?
States there will be a change but not the direction the change will be
How do you write a directional hypothesis?
Participants in condition A (state condition of IV) will (insert direction) compared to participants in condition B (state condition of IV)
How do you write a non-directional hypothesis?
There will be a difference between (insert operationalised DV) of participants in condition A (insert condition of IV) compared to condition B (insert condition of IV)
What is a sample?
A group of people drawn from the target population to take part in a research investigation
What is the target population?
The group the researcher draws the sample from and wants to be able to generalise the findings to
What does generalise mean?
Applying results to a wider population beyond the research participants
What is a representative sample?
A sample that closely matches the target population in terms of key variables and characteristics
What is sampling bias?
When a sample is compromised of one particular type of person
Describe random sampling
Assigning a number to each member of the target population then using a random number generator to draw out people to be in the sample
Gives every member of the target population equal chance of being selected for the sample
Describe opportunity sampling
Participants who are freely available and willing selected for sample group
Commonly used by university lecturers involving students in research
Describe volunteer sampling
When the researcher posts an advertisement to inform the target population of the aim of their research asking them to take part
A contact number/ email address is given
Research recruits the first participants that show up- however many are needed
Describe stratified sampling
Researcher identifies sub groups (strata) of target population and calculates percentage each sub group makes up of the target population
These are then proportionally represented of the sample
Describe systematic sampling
A systematic method/rule is chosen eg every 4th person in a list is chosen
Differs from random sampling as there is not an equal chance of selection
Give strengths and limitations of random sampling
Strengths- every member of target population has an equal chance of being selected
-unbiased
Limitations- difficult and time consuming
-small sample could be unrepresentative
Give strengths and limitations of opportunity sampling
Strengths- convenient, easy, not time consuming
Limitations- unrepresentative as only drawn from one area
-potential for researcher bias
Give strengths and limitations of volunteer sampling
Strengths- easy as minimal input from researcher
-participants less likely to withdraw
Limitations- volunteer bias (similar type of person tends to put themselves forwards)
Give strengths and limitations of stratified sampling
Strengths- representative sample so can easily generalise findings
Limitations- complete representation not possible
-time consuming
-expensive
-difficult to identify all sub groups
Give strengths and limitations of systematic sampling
Strengths- low in researcher bias
Limitations- if researcher determines rule they can make it fit their agenda
-can be unrepresentative
Counter balancing
A way of trying to control for order effects in a repeated measures design
Half participants do condition A then B, other half do B then A