Book chapter 2

Question 1

What are the three main strategies for new business model ideas? And explain them.

Answer 1

1) Transfer - An existing business model is used in a new industry.
2) Combine - Transfer and combine two business models.
3) Leverage - A company uses a successful business model for another product range.

Question 2

What are the advantages and disadvantages of transfer?

Answer 2

Advantage: Other companies serve as a blueprint and their mistakes can be avoided.
Disadvantage: There’s a temptation to copy and paste it.

Question 3

What are the advantages and disadvantages of combine?

Answer 3

Advantage: Synergies decrease the likelihood that competitors will imitate your business model.
Disadvantage: Planning and execution become more complex.

Question 4

What are the advantages and disadvantages of leverage?

Answer 4

Advantage: Manageable risk.
Disadvantage: Balancing change and stability.

Question 5

What are the four steps of the whole navigator process?

Answer 5

1) Initiation
2) Ideation
3) Integration
4) Implementation

Question 6

What are the two different ways to apply the 55+ patterns? And explain them.

Answer 6

1) Similarity principle - Starts with pattern cards in related industries and progresses to more similar patterns, which you can
then adapt to your own business model.
2) Confrontation principle - Specifically wants to face off with extremes. You compare your current business model with scenarios
in completely unrelated industries.

Question 7

Explain the differences between the two principles in the following categories:

• Selection criteria
• Motto
• Advantages
• Disadvantages
• Recommendation

Answer 7

Similar industries - extreme variants
Lose familiarity - become more familiar
Rather better structured - break out of thought patterns
Risk of remaining stuck with known customer issues - requires high creativity
Innovation problems with specific problem formulation - innovation with an
open problem

Question 8

What are the two different outputs for integration? And explain them.

Answer 8

1) External consistency - Fit between your new business model and environment
2) Internal consistency - Presenting a harmony between WHO-WHAT-HOW-VALUE

Question 9

Which questions are the most crucial regarding integration?

Answer 9

Does the new business model fit our core competencies?
What competencies are missing?
Who can be our partner to fill the gap?

Question 10

What are the steps for implementation?

Answer 10

1) Developing a business model concept
2) Identifying the underlying assumptions
3) Building hypotheses
4) Choose a test format
5) Developing the test set up
6) Executing the test
7) Analysing the test results and updating the business model concept