Book-Chapter 10 Flashcards
Web Development Platforms (WDP)
What if there were places on the Web that would let you make a fully functioning, super-professional website with no special software and a minimum amount of expertise and money? Those places actually exist and are called Web Development Platforms. The top WDPs are Web.com and Wix.com that both offer their users hundreds of professional website templates with browser-based drag-and-drop tools.
Hypertext Markup Language (HTML)
Application programming software used to make webpages and websites didn’t even exist until after Tim Berners-Lee invented Hypertext Markup Language (HTML) in 1990. With the dawn of HTML, the World Wide Web was born.
Platform-Neutral
Basically, platform-neutral means that HTML can be read and rendered correctly by any browser that exists on any platform, like Windows 10, Mac Mojave, Linux, or UNIX.
Web Server
A web server is a dedicated computer connected to the Internet that accepts Hypertext Transfer Protocol (HTTP) requests from Internet users ( clients) and fulfills the request by sending ( serving) HTML documents, or web pages via HTTP.
HTML
HTML is the acronym for Hypertext Markup Language that is the principal programming language resolved and rendered by browsers to display Web pages. Hypertext is the text on a the browser that leads the user to related information while markup language refers to the computer programming language that, by using a set of annotations, gives browsers the instructions to display text, images, and other web elements on a web page.
Elements
HTML is represented in the form of tags called “elements” that are enclosed by angle brackets like “<” The brackets help browsers understand where information like hyperlinks, paragraphs, lists, colors should be located on a web page to control the general appearance of the overall page.
Head Elements
Head Elements typically define a web document’s title, style, and additional information about the document’s author, page description, and keywords to help search engines find the web page.
Link Elements
Link elements create elements that can become hyperlinks that allow web page users to navigate to different parts of a web site, or different parts of the World Wide Web.
Image Elements
Image Elements use special tags to help the browser window display pictures, photographs, and images typically using the GIF or JPEG file formats
Structural (Block) Elements
Structural (Block) Elements are designed to tell a browser how to display and align elements like lists, headings and paragraphs.
Presentational Elements
Presentational Elements are like head elements but are used in the body of a webpage and allow the HTML to create presentational effects like italics or bold for emphasis.
JavaScript
JavaScript is a programming language that is considered a client-side language in reference to websites.
Adobe Flash
Adobe Flash that can integrate video on a browser, add animations, promote interactivity, and develop rich Internet applications.
Website Style
Website style simply refers to whether a website’s content is static or dynamic, and categories are subsets of styles that include personal, commercial, governmental, and Intranet.
Static Websites
Static website styles rarely, if ever, change their content and display information the same way to all users. Sometimes static websites are referred to as brochure websites or classic websites and are typically written purely with HTML.
Dynamic Websites
Dynamic website styles actually generate a web page directly from the server depending on the context of the user. For instance, facebook.com requires users to authenticate or identify themselves by typing in their email addresses and passwords. Then, based on this information, Facebook literally writes a web page, much of that in HTML, for that particular user, with content that is specific to the user.
Website Categories
Categories of websites include personal, commercial, governmental, and Intranet websites.
Blog
Blog – A blog is essentially an online diary, originally called a “web log” and shortened to “blog.” The owner of the blog is called a blogger and many times invites he/she website’s readers to post their own comments on discussion forums.
Content Website
Content Website – Content sites typically dispense original content and are often supported by advertising. Many content sites have a staff of contributors who offer news and opinions and generally do accept content from outside sources like a blog.
Corporate Website
Corporate Website – Corporate sites should not be confused with a corporate Intranet site. Corporate sites distribute information about a business to provide background information about their goods and services for public consumption; whereas, corporate Intranet sites provide information to their employees and use authentication and firewalls to keep their information private from the general public.
Commerce Website
Commerce Website – A commerce site is often called an eCommerce site, and its sole purpose is to sell goods and services online.
Search Engine Website
Search Engine Website – A search engine site offers general information and is intended as an entryway for other websites. Search engine sites offer users the ability to type in “ keywords” about the subject matter they are looking for in a website.
Video Sharing Websites
Video Sharing Website - A video sharing website (like YouTube.com) allows users to upload videos for a wider audience to view and often includes ratings and search tools. Video sharing sites employ protocols called User Datagram Packet (UDP) protocols instead of Transmission Control Protocol / Internet Protocol (TCP/IP).
Fat Client
In terms of operating on a client/server network, a distributed database application program written with Microsoft Access would be considered a fat client that typically provides rich functionality on the client side independent of a central server.
Thin Client
Conversely, web browser application software is considered a thin client. A thin client is a client computer or client software like a web browser in client/server network that depends on the server for computer processing that in turn serves up the information to the client.
Online Advertising
Online advertising is a form of sponsorship that uses the World Wide Web for delivering business-marketing messages to catch the attention of its customers
SERPs
Search engines offer a user results that are technically called Search Engine Results Pages or SERPs. SERPs are the listing of hits, or web page hyperlinks, returned by a search engine in response to a keyword query.
Native Advertising
Native Advertising is a type of online advertising that attempts to dupe a user into believing they are clicking on a legitimate news story when in fact they are clicking on an advertisement.
Social Network Advertising
Social network advertising is focused on social network websites like facebook.com. Facebook.com users typically fill out information about their own demographics like age, interests, and location.
Banner Ads
Banner ads or web banners are online ads with JPEGs or GIFs embedded into them that attract traffic to a website by linking to the website of the advertiser.
Cost Per Click (CPC)
Cost per click ( CPC) is when an online advertiser only pays the website owner if a viewer clicks on their advertisement. The advertiser only pays for the ad when it is clicked on.
Cost Per Thousand Impressions (CPM)
Cost per thousand impressions ( CPM) actually means, “cost for every thousand impressions or hits”.
Cost Per Action (CPA)
Cost per action (CPA) advertising is when the website publisher only charges the advertiser when a specific action is completed by the viewer like completely filling out an online form or purchasing a product.
Where does a search engine get a description of a website?
Meta-description Tag
What is SEO?
Search Engine Optimization
With Web Development Platforms, who designs the website?
Business Owners
What allows web users to navigate to different parts of the web?
Hyperlinks
Is HTML considered a strong or weak language?
Weak
What is the current version of HTML?
5
What kind of website offers general information and research and is intended as an entryway for other websites?
Search Engine
These website styles actually generate a web page directly from the server depending on the context of the user.
Dynamic Website
What is the clickable text on a browser that leads the user to related information?
Hypertext
Link elements create elements that can become relational elements.
False
Cache is actually data that was duplicated from data on another computer.
True
A website is hosted on a web client.
False
Web Development Platforms (WDP) have been around since late 2010. (Introduced in November)
False
