Block 3 Flashcards
Social influence what is it
Social influence is people affecting other people
The process through which individuals or groups change the thoughts, feelings and behaviours of others. One particular type of social influence is the influence that leads individuals to adhere the groups norms - passive social influence / active social influence
The change in opinion or behaviour is the result of social influence is known as conformity
Example 1 of passive social influence
Example 1 of passive social influence - muzafer sheriff: auto kinetic effect (involuntary movements of our eyes that occur as we view objects)
Fv: each time the light was turned on, how much it appeared to be movin f
Individual tat: within subject small variations; between subject wide variations
Group test: say aloud
Results showed at start big differences in individual answers but the more days the closer there answers were when as a group
Example 2 active social influence
Example 2 active social influence:
Stanley schater study:
Group members will use influence to bring deviant group members into line with group norms.
Club is a legal case that involved a runaway teenager named Johnny Rocco.
Three confederates:
Mode - complete agreement
Deviant: opposite; consistent
Slider: initially disagree; shift to agree with the majority
Dvs: amount of attempted social influence: communication directed at each confederate
The result showed that the deviant was communicated with the most followed by slider then mode. This shows that there was an active social Influence in trying to get the deviant to agree with the others
Why do we conform?
Informational conformity :
Social proof - if others think/behave the way they must be right
Private acceptance or real change
Normative conformity:
The desire to fit it or perhaps more important, to not be excluded/rejected
Public compliance rather than private acceptance
Mindlessness:
A cognitive heuristic that allows us to do what others are doing without taking up valuable time and effort.
Often go hand in hand; may not be possible to fully differentiate them
Majority Influence
Solomon asch study on majority influence with a visual ability testing
Used the which line is the same length. Went round room and fake actors were there saying the wrong answer and to try influence the tester to get it wrong. It showed as 76% of 123 subjects gave at least one incorrect response
Social impact on conformity
The majority size increases conformity is only true to up a point. Milgram and Bickman study on 1-15 confederates craned their necks looking up at a window on the 6th floor. Seeing if pedestrians would look up too. The greater the size the more did it- up to a certain size which then plateaus
Features of judgement
Baron, vandlelo and Brummans study on eye witness identification task. Known as pilot study. They had two different judgement difficulty.
The results showed that conformity was highest when the importance of the result was the highest
Minority influence
Minority could have influence over majorities, provided they gave consistent response.
Moscovic, lage and naffrechoux study of colour perceptions. They did a consistent minority condition and inconsistent minority condition.
The result showed that when the results of the team were consistent there was more green responses. But when the minority was inconsistent it led to less green responses.
Minority influence and creative thinking
Minority groups could make majorities engage in more divergent, innovative and creative thinking about the topics being discussed
Influence attempt
Conformity - you do what others are doing (without the others trying to get you to do it)
Social inhibition: you stip doing something you would normally do because others are present
Compliance: you do something you wouldn’t have done otherwise because of subtle, but intentional manipulations
Obedience: you do something that you wouldn’t ordinarily do because someone (usually an authority) orders you to do it
A continuum of social influence
Conformity / social inhibition = no attempt to influence
Compliance = influence attempted but subtle
Obedience = influence clear and blunt
Social inhibition study
Petty Williams social inhibition study. “Bystander response to a cheeseburger “
Coupons were given to subject who were alone with one other or 2 or more.
The result showed that alone almost all took it. With 1 only half and when 2 or more less than half.
Milgrams obedience study
Milgrams obedience experiment looks at the level of obedience of testers when shock level is increased.
It showed the more the shock the less obedient they are
Six weapons of influence -
Six weapons of influence:
Reciprocity: not so free sample, door in the face
Commitment and consistency - foot in the door
Social proof - everyone is doing it
Liking - flattery gets you everywhere
Authority - clothes make the deal
Scarcity - what is scarce is more valuable
How to stop yourself from automatic social influence
Understand how and why the tactic is working
Ask yourself do I really want jong or I am
Doing it to please someone else
Wait for a couple hours - if the desire goes away, you probably don’t need it
Point out the compliance tactic to the compliance professional