Black Panther - Industry COPY Flashcards
Who directed Black Panther?
Ryan Coogler
In which year was Black Panther released?
2018
What is the name of the fictional African kingdom in Black Panther?
Wakanda
When did Black Panther first appear in comic books?
July 1966 (Fantastic Four #62)
Which conglomerate produced Black Panther?
Marvel Studios
How much did Black Panther gross worldwide?
$1.34B
What # drew attention to the lack of diversity in Oscar nominations in 2016?
oscarssowhite
Which car company collaborated with Black Panther for a special commercial?
Lexus
During which major sports event was a Black Panther commercial shown?
The Superbowl
What was the BBFC rating for Black Panther in the UK?
12a
How many times was the Black Panther teaser trailer viewed within 24 hours of its release?
89 million times
What is an example of a synergy used in the marketing of Black Panther?
Collaborations with Hasbro toys, Lexus cars, and Interscope records
What is a subsidiary?
A company owned by a larger company
Which subsidiary created Black Panther?
Marvel
How many Oscars did Black Panther win and what for?
3 Oscars for Production, Costume and Sound Design
Which artist created the Black Panther sound track?
Kendrick Lamar
What was the budget for Black Panther?
$200 million
What is vertical integration?
Vertically integrated companies own all or most of the chain of
production and distribution for the product. For example, a film
company that also owns a chain of multiplex cinemas to exhibit
the film and merchandise outlets.
What is horizontal integration?
Where a media conglomerate is made up of different
companies that produce and sell similar products, often as a
result of mergers. For example a company with interests in film,
TV, magazines newspaper.
Why did Disneys deal with Netflix become problematic in 2019?
Disney launched a new streaming service, Disney +, meaning Netflix then served as competition.
What is a prosumer
A consumer who becomes involved in designing and creating fan art from existing properties.
What is a 360 degree marketing campaign?
The idea that Black Panther was everywhere you looked - omnipresent.
What % of women bought tickets to the New York fashion week Welcome to Wakanda catwalk?
44%
What is circulation?
The number of copies, formats and units of a product distributed globally.
