Black Panther Flashcards
Ownership
a large organisation that has interests spanning across a number of different businesses or industry. eg, Disney
Vertical Integration
a process whereby one company acquires another involved at a different level of the industry. The media institution will operate under separate subsidiaries and production is passed down a chain of command. eg, Marvel produced Black Panther and Disney distributed it.
Horizontal Integration
A media company’s ownership of several businesses of the same value. A media company can own film production companies, record labels, television studio ect, eg, Disney
Diversification
the process of a company enlarging or varying its range of products r field of operation. eg, Black Panther worked with Hasbro toys.
Global Production
a film production that is globally appealing. Will have a genuine fanbase in multiple countries across the globe. eg, Marvel
Digital Convergence
the process through which different media industries and form merge with one another or move closer together. This is mainly facilitated by digital technologies.
Regulation
the act of controlling, directing and managing an activity. Usually controlled by higher authority. eg, Black Panther was regulated by the BBFC
Viral Marketing
a method of marketing whereby consumers are encouraged to share info about a product or service. eg, marvel fans post trailer reactions.
Synergy
the interaction or cooperation of two or more organisations who work together to increase their revenue respectfully. eg, Black Panther worked with lexus cars.
commercial success of BP
-broke records for highest opening weekend in USA
-grossed over 1B dollars worldwide, 48% profits come from outside USA
critical success of BP
-only superhero film nominated for “best picture” acadamy award
