BK Chapter 5 Definitions Flashcards
A process planners use, within time and resource constraints, to gather, interpret, and summarize all information relevant to the planning issue under consideration
Situational Analysis
Formal Planning Steps
1: Analyze the Situation
2: Generate alternative goals and plans
3: Evaluate goals and plans
4: Select goals and plans
5: Implement the goals and plans
6: Monitor and control performance
A target or end that management desires to reach
Goal
The actions or means managers intend to use to achieve organizational goals
Plans
Focuses on achieving non-repeating goals
Single-use Plan
Is designed to accomplish an enduring set of goals
Standing Plan
Specifies actions when initial plans fail or events in the external environment create sudden change
Contingency Plan
A narrative that describes a particular set of future conditions
Scenario
A set of procedures for making decisions about the organization’s long-term goals and strategies
Strategic Planning
Major targets or end results relating to the organization’s long-term survival, value, and growth
Strategic Goals
A pattern of actions and resource allocations designed to achieve the organization’s goals
Strategy
A set of procedures for translating broad strategic goals and plans into specific goals and plans that are relevant to a particular portion of the organization, such as a functional area like marketing
Tactical Planning
The process of identifying the specific procedures and processes required at lower levels of the organization
Operational Planning
A process that involves manager from all parts of the organization in the formulation and implementation of strategic goals and strategies
Strategic Management
An organization’s basic purpose and scope or operations
Mission
The long-term direction and strategic intent of a company
Strategic Vision
Groups and individuals who affect and are affected by the achievement of the organization’s mission, goals, and strategies
Stakeholders
Growth rates for the entire industry and key market segments, and projected changes in patterns and determinants of growth.
Industry Growth
Threat of new industry entrants, threat of substitutes, economic power of buyers/customers, economic power of suppliers, and internal industry rivalry
Industry Forces
Goals, strategies, strengths, and weaknesses of each major competitor
Competitor Analysist
Legislation and regulatory activities and their effects on the industry
Legal Trends
The level of political activity undertaken by organizations and associations within the industry
Political Activity