Bias and decision making Flashcards
what are norms?
rules of action or thought which define optimality (the best action)
what is rationality?
a set of norms/principles
- consistent (coherence)
- coming to conclusions that correspond to reality (correspondence)
define availability bias
over-estimating the frequency of something e.g. plane crashes because of how readily available it is to you
define framing bias
switching your decision based on the question framing
what is the conjunction fallacy?
the conjunction of a and b must always be less likely than a on its own e.g. Linda problem
decision calculus
formal method for evaluating the decisions they should make
expected utility theory
formula which allows you to decide/compare the value of different options taking into account uncertainty
-utility is compressed with respect to value e.g. you don’t enjoy 10 pizzas 10x more than 1
uncertainty affects expectation
-e.g. if you pay £10 for a pizza, how much would you pay for one that has a 1/100 chance of making you sick/10% chance to win a pizza?
rule for expected utility
E=p*U
if there are multiple outcomes of each utility: E=p1U1+p2U2
the effect of uncertainty
- everything is uncertain, just how much?
- uncertainty is a distribution around a value
why do we use heuristics?
rationality is bounded
-world is complex
-decisions need to be made quickly
-time is limited
-cognitive capacities limited
-how to be rational is certain limits
ecological rationality
-correspondence with environment is more important than coherence (logic processing)
adaptive value
-value of action across evolutionary time
-evolution maximises long term expected value
environmental structure
-heuristics make assumptions about the environment about what things go together (association) and about probabilities (risks)
what is recognition heuristic
when we judge the frequency/probability by whether or not you recognise something
- relies on assumptions about environment
- doesn’t work if you know too much
- doesn’t work when there was an incidence e.g. Chernobyl
what are biases
windows into the mechanisms/defined by norms
- systematic errors
- consistent
- making the wrong choice but for a reason
- heuristic errors reveal the normal mechanisms of reasoning
Wason’s selection task
confirmation bias: most people pick cards that will confirm the rule but should pick ones that test it
reasons for making systematic errors
- using a strategy optimised for a different environment e.g. bungee jumping - evolved to not jump
- considering a different bundle of choices
- using different cost/benefit analysis