Bias Flashcards
Experimentor bias
Setting up the experiment or interpreting results to fit / support a theory
Gender bias
Where one gender is favoured in research
Cultural bias
One culture is favoured over another
Validity
How true or real the results are
Ecological validity
How well the study reflects real life
Reliability
How consistent the results are
Demand characteristics
When participants change their behaviours or responses based on what they think the research is about
Co variables
Two variables investigated during correlational studies to find relationship
Age bias
When one age group is favoured over others
Observer bias
When researchers expectations opinions or prejudices influence what tgey percieve or record in the study
Bias in questioning
When questions are asked or formatted in a certain way that stears people toward a certain answer
Social desirability
When people try to present themselves in a generally favourable fashion
Population validity
Whether or not you can reasonably generalise the findings from the sample to a larger group of people- the target population
Construct validity
How well the procedure/ test measures what it’s supposed to measure
