Behaviouristic Perspective (social Area)

Question 1

Behaviourist perspective
-Key concepts

Answer 1

Classical conditioning = Pavlov-dogs associate sound of bell with arrival of food then salivated at Bell only.

Operant conditioning = Skinner/Bandura, reinforcement, punishment, vicarious, reinforcement.

Question 2

Behaviourist perspective
Application

Answer 2

Therapy, systematic desensitisation, uses classical conditioning to overcome phobia, associate fear with relaxation.

Question 3

Behaviourist perspective
-Links to core studies

Answer 3

Bandura et al - aggressive behaviour is led by observing role models

Chaney et al -positive reinforcement increased adherence through the Faler.

Question 4

Behaviourist perspective,
-Similarities and differences

Answer 4

Similar to the cognitive area, excludes, emotional influences.

Differs from the individual differences area focuses on experimentation and direct observation

Question 5

Behaviour perspective, evaluation

Answer 5

+ scientific, for example, Bandura attack controlled variables to show that aggressive models increase aggression.

-Reductionist complex behaviours are represented as stimulus response, e.g. fun healer creates pleasure