Behaviour change Flashcards
3 targets of IMB
Behaviour skills
Information
Motivation
3 types of behaviour skills
Self-regulatory
Motor skills
Social skills
Describe the IMB model
For a person to do a behaviour, they require knowledge, motivation, and behavioural skills. Behaviour change should address one of these 3 components.
Ecological approach
Behaviour and the environment interact. The environment often sets the range of possible behaviours.
Environmental specificity
People will behave differently in different environments
5 levels of the social ecological model
Intrapersonal, interpersonal, organization, community, policy
Elaboration likelihood model (ELM)
Two processing routes. Central processing and peripheral processing.
Central route to persuasion
Used when you have time to think about the message and background knowledge of the issue. Decision is made on the strength of the argument and its fairness.
Peripheral route to persuasion
Used when the decision is quick or when you are uncapable of evaluating the message (lacking knowledge, poor presentation). Decision based on consensus, expertise, multiple arguments, and peripheral cues.
Attitude change and processing route in ELM
Central route is associated with longer lasting, more stable attitude change, while peripheral processing is associated with weaker, temporary change.
Essence of dual processing models
People use both automatic and reasoned processing when considering a message.
Describe the two processing systems
System 1 (automatic) - Fast and low effort System 2 (reasoned - Deliberative, slow, and high effort.
Reflective Impulsive Model
Automatic processes reflect an interaction between pre-existing associations and the message. Reflective processes involve reasoned reflection about the automatic association (degree to which we think our initial process is fair and accurate)
3 examples of automatic processes that influence health behaviour.
Habits, Impulses, and Affect
Habits
Behaviour done with little thinking due to repeatedly performing a goal directed behaviour (such as taking the stairs). People fall back on habits when under stress or cognitively impaired. People are often aware of a habit but not the environmental cue that causes it.
Impulses
Automatic behaviour to approach things we find rewarding (certain foods).
Affect
Emotions are automatically triggered by environmental cues, and we will automatically do the things that make us experience positive affect.